Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…
How much marketing do you do to your existing patient base? You know – patients of record? If you’re the average practice? Little to none. Maybe you send out a back-to-school mailer. Or a “use it or lose it” letter in November about insurance benefits. But, other than that? Most marketing in dentistry is aimed at new patients. Which believe…
Most dental practice owners believe growth comes from one thing: more new patients. And while new patients matter, there’s a much bigger issue quietly draining profit in the background—one that rarely shows up on a P&L and almost never gets discussed. It’s patient attrition. Every year, most dental practices lose 30–40% of their patient base. The practice stays busy. The schedule looks…
Do you have a real, workable, yearly planning process for your practice? For most, when I ask this question, the answer is… no. And look, people make New Year’s resolutions all the time – to start hitting the gym, get healthy, etc.- but that’s not what I’m referring to here. I’m talking about planning for your business. Now, again, for…
If you look at any successful company, large or small, you will find one thing happening consistently. They stay in communication with their customers. In dentistry, that same behavior is often seen as unnecessary or excessive. The truth is that dental practices have a huge advantage. You can communicate more personally and more effectively than almost any other business. When…
Last updated on November 19th, 2025 at 11:21 pm Last updated on October 30th, 2025 at 03:20 pm Is your hygiene department quietly holding your practice back? Many dentists overlook it, but hygiene is the engine that drives long-term growth—and with the right systems in place, it can become your most reliable source of production. If you want steady, predictable…