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The MGE Communication & Sales Seminars · 40.5 Total CE · Attend in person or online
The ABCs of
Communication & Sales
Would you spend 9 days training to collect an extra $288,000 or more per year for the rest of your career?*
40.5
Total CE Credits
9
Days of Training
A B C
Three Seminars
DON’T WAIT!
Start increasing your practice collections today!
For more information, call 800-640-1140 or fill out the form below and an MGE team member will contact you shortly.
Next seminar: November 5–7, 2026 · Sales Seminar C, How to Motivate Your Patients to Want What They Need
OBJECTIVES
Objectives
Understand what motivates patients
When you use the information for your case presentations, patients understand their treatment plans like they never have before, and begin to want the treatment they need.
Improve communication with every patient
These seminars teach you easy, effective methods to communicate with your patients and handle objections so they accept and pay for the treatment plans.
Place the focus on doing what is best for the patient, not the insurance company
No more feeling like insurance companies are dictating treatment. Applying these tools, you can begin doing more full treatment plans, and making “phased” treatment plans to accommodate insurance coverage will become more and more of a thing of the past. To be frank, it can make you feel good to be a doctor again.
With all of this in place, collections rise, your patients are healthier, and the practice runs smoother.
Control and certainty as an executive
Before MGE I was stressed and worried constantly about how the practice would perform this month, the next month and so on. The MGE program gave me the control and certainty I needed as an executive. Scheduling and production are very organized, and everything runs efficiently.
Charmaine Johnson, DDS
More productive, added an associate
The MGE training made my office far more efficient. We are more productive in much less time than ever before. I have been able to add an associate and any problems or issues that arise throughout the day get dealt with quickly and effectively.
William Nerestant, DDS
RESULTS
Real Seminar Results
What the average attendee’s monthly collections did after the Communication & Sales Seminars.
AVERAGE MONTHLY COLLECTIONS AFTER THE SEMINARS
Your monthly collections indexed at 100, then the average increase attendees reported at 1, 3 and 12 months: +20%, +24% and +36%.
Month 1
The average increase after 1 month is $13,796 per month
Month 3
The average increase after 3 months is $16,000 per month
Month 12
The average increase after 12 months is $24,448 per month
These numbers are based off a study taken from 127 randomly selected dental practice owners who attended the ABC seminars between 2015 and 2018.
GROWTH CALCULATOR
What Could Your Practice Collect?
Enter your current monthly collections, then slide the timeline to see the average increase attendees saw 1, 3 and 12 months after the seminars.
$
Slide, or type your own number.
Projected monthly collections at 1 Month
$0
That’s +20% growth after the Communication & Sales Seminars
More per month$0
More per year$0
12-month potential$0
per month
per month
Projection uses the average collections increase of 127 practice owners who attended the ABC seminars between 2015 and 2018.* Individual results vary.
WHAT YOU’LL LEARN
What will you learn at these seminars?
Here are some of the highlights:
HEAR WHAT THEY HAVE TO SAY
Not convinced yet?
There’s a reason thousands of industry leading dentists have attended these seminars. Hear what they have to say:
Dr. Ryan Deppner — Blue Ash, OH
Dr. Ryan Deppner of Blue Ash, Ohio had a big, successful practice — but collections had plateaued for years and he was burning out in his mid-30s in one of the heaviest PPO practices around. Through the MGE Power Program he added structure and policy, doubled collections, and cut his clinical schedule to three days a week.
Bryant Nguyen, DDS
In this Zoom testimonial, Dr. Bryant Nguyen of Flower Mound, Texas describes life before and after the MGE Power Program: collections have quadrupled and he's now working only three days a week. He explains why he's happy to talk to other doctors about MGE any time he's asked.
Dr. Saboad Swarrup
COVID knocked Dr. Swarrup's solid practice off its feet — staff and hygienists lost, patients staying away. The MGE New Patient Workshop 'flipped a switch,' and the Power Program followed with concrete practice-management structure and hiring strategies, revitalizing the practice and growing it 50% in just six months.
Dr. Aaron Nop — ABC Family Dentistry (Greeneville, TN)
Dr. Aaron Nop of ABC Family Dentistry in northeast Tennessee spent eight years in military and community-health dentistry before purchasing a practice that was only open two days a week. As an MGE Power Program client, he's grown the practice exponentially over 12 years — and, just as importantly, genuinely enjoys coming to work.
Cyrus Allafi, DDS & Sara Saba, DDS
Power Program graduates Dr. Cyrus Allafi and Dr. Sara Saba of Silver Spring, Maryland share how MGE training helped them quadruple their practice while actually working less. They discuss why they took time out of their family life to tell other doctors about the program, unpaid and unscripted, and what changed in the way they run the office.
ABOUT THE SEMINARS
Seminars A, B and C
Seminars A, B and C are delivered monthly at the MGE Florida office in St. Petersburg, FL, and you can attend in person or online.
Seminar A
Seminar B
Seminar C
Seminar A
Taking the Stress and Pressure Out of the Sales Process
- Who not to sell to: While this may sound strange (learning who not to sell to at a sales seminar), this information is extremely powerful. We’ll show you how to identify and handle what we call the “Problem Patient,” in most cases before a bur ever touches a tooth. While some patients are easy to manage and others can be difficult, some (a small percentage) can create havoc in your practice and make your job seem unrewarding. The “Problem Patient” comes in all shapes and sizes and can be from any socioeconomic background. They all do however, share very specific characteristics which you’ll learn at Seminar A.
- “De-Stressing” Case Presentations: How to take the stress and discomfort out of the case presentation process, including the financial discussion (regardless of the size of the case). We’ll show you how to stay focused and comfortable during the “sales process.” You won’t be afraid of or uncomfortable about selling (or the financial discussion) by applying this information.
- Case Presentations, The Right Attitude: Start off on the wrong foot and your case presentation can go south, very fast. What starts as a large treatment plan ends up with a patient “just doing what insurance pays,” if anything. This can get so bad that some doctors don’t even present a full treatment plan fearing that the patient will become upset. By maintaining the proper attitude and addressing the case with your patient the right way, you’ll present, and patients will begin to accept full treatment plans, regardless of insurance coverage.
Reserve my seat
Seminar B
How to Connect with Any Patient and Handle Their Objections
- Different Types of People (Patients): People are different. We’ve all known that on some levels all of our lives. But, if this is the case, how can you communicate effectively with anyone who walks through your door? Twenty percent of the patients who walk in are easy to handle. Twenty percent can be trouble (see Seminar A). This means sixty percent (the majority) may not be the easiest to manage, but they can all be turned into great patients. Learn how to identify, communicate with and manage different types of patients to turn them into long-term patients who follow through with treatment.
- The Sales Process: Everyone, we repeat, everyone goes through, in sequence, five very specific phases when buying a service or product. This may be fast or it may be slow. Chances are you’ve had patients on the cusp of going ahead with their treatment, only to give up and let them walk out the door. Find out how to identify these phases and which “phase” a patient is in while you’re presenting a case. We’ll also show you how to move them through this process and go ahead with treatment.
- Objections: Discover how to assist your patients to overcome barriers and objections to paying for and starting treatment.
- The Source of Sales Failure: Learn the source of sales failure (and how to avoid it).
- Maintaining an Environment that Promotes Success: One of the biggest problems with any seminar is the “high” afterwards followed by the eventual “sag” of non-application. We’ll show you what causes this and how to avoid it, along with how to maintain an upbeat, professional, successful environment in your office that makes coming to work (for you and your staff) fun and productive.
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Seminar C
How to Motivate Your Patients to Want What They Need
- Communication: Communication is the cornerstone of human relations. It’s also the most important component in the sales process. It also happens to be one of the most misunderstood subjects you can find anywhere! Find out what communication really is and how to truly “connect” with your patients (or anyone for that matter). Learn the formula to excellent, effective, professional communication that gets results!
- Treatment Options: Options are a part of any treatment discussion with a patient. At the same time, we’d all prefer that patients accept the option that’s best for both their clinical and personal situation. Find out how to discuss options so that patients select the one that best fits their situation, as opposed to the cheapest one available.
- Patient Finances: “I can’t afford it,” is a common enough objection. Especially in these more challenged economic times. However, in a majority of cases a patient will say this regardless of whether it’s true or not. They will then turn around and buy something (like an expensive handbag) that doesn’t positively impact their dental health. Many dentists find this quite frustrating. Learn how to handle the financial discussion with patients so that they make the best choice for their health.
- Practice Income: Learn the basic rule that determines practice income.
- The Four Steps of Selling: We present the four basic steps of presenting a treatment plan from start to finish. Ultimately, it’s up to your patient to decide whether they’re going to go through with a treatment plan. Using these steps, you’ll be able to really “reach” your patients and get them truly motivated, resolute and committed (i.e., financially) about pursuing needed treatment.
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MGE Management Experts Inc. Nationally Approved PACE Program Provider for FAGD/MAGD credit. Approval does not imply acceptance by any regulatory authority or AGD endorsement. 04/01/2024 to 03/31/2027 Provider ID# 305927
MGE FLORIDA OFFICE · ST. PETERSBURG, FL
Upcoming Seminar Dates
Thousands of dental professionals attend every year. Now’s your chance! You register for the complete program, Seminars A, B and C, three days each, one month apart, in person in St. Petersburg, FL or online. Each seminar stands on its own, so you can start in any sequence: begin with whichever one runs next and attend the other two in the months that follow. Here is the next run of all three:
NOV
5–7
Step 1 · START HERE
Sales Seminar C, How to Motivate Your Patients to Want What They Need
November 5–7, 2026 · LIVE-STREAM AVAILABLE
DEC
3–5
Step 2 · NEXT
Sales Seminar A, Taking the Stress and Pressure out of the Sales Process
December 3–5, 2026 · LIVE-STREAM AVAILABLE
JAN
7–9
Step 3 · NEXT
Sales Seminar B, How to Connect With Any Patient and Handle Their Objections
January 7–9, 2027 · LIVE-STREAM AVAILABLE
RESERVE YOUR SEATS
Have an MGE team member contact you
Fill out the form or call 800-640-1140 and we’ll get you registered for the full program, starting with the next seminar.
DON’T WAIT!
Start increasing your practice collections today!
For more information, call 800-640-1140 or fill out the form below and an MGE team member will contact you shortly.
SUCCESS STORIES
Results from dentists who attended
Every quote below is from a practice that attended the MGE Communication & Sales Seminars.
Collections up 55% per month
I now know how to explain treatment in such a way that patients truly understand. I also learned how to effectively address any questions, concerns and objections they might have. As a result of the MGE Communication & Sales Seminars, our treatment acceptance rate is much better, and we've increased by 55% per month in collections.
NP, DDS
Collections nearly doubled
By the time I finished all three of the MGE Communications & Sales Seminars, collections had nearly doubled!
CS, DDS
250% collections increase in one month
I love it, because not only am I doing more of the dentistry I love, but my patients are making the best decision for their health and are very happy as a result. The first seminar spurred the largest increase in collections I'd ever had. I saw an increase of 250% within one month!
TL, DDS
Production up after every seminar
Every time we went to an MGE Communications & Sales seminar, production would go up immediately when we got back to the office. I mean every time we went to MGE. After doing these seminars I can see that my communication with patients is much better. I'm much more focused and able to see where my patients are coming from and how I can get through to them.
DD, DDS
Collections up 50% per month
We did the MGE Communication & Sales Seminars in late 2014 and were in awe; this was stuff we weren't hearing anywhere else in the industry. Our collections increased by 50% per month! It was like they had been inside our practice and knew all the little things we struggled with, exactly how patients behaved, and everything that we know, deep down, needs to change but nobody talks about.
RS, DDS & VS, DDS
Case acceptance up, confidence soared
The MGE Communication & Sales Seminars were an absolute wealth of material. We applied what we learned and it worked! Case acceptance improved and my confidence soared! Because I'm able to better communicate with my patients, more of them fully understand and accept treatment. My drive and purpose increased. I'm fully focused on improving somebody's health; I'm giving them more years, giving their teeth more years.
MO, DDS
Production and collections up over 60%
The seminars gave me the tools I needed to focus on what mattered: the patient getting the treatment they needed. The seminars gave me the ability to comfortably present full treatment plans and get them accepted; without worrying about insurance coverage or finances. The month following just our first MGE Communication & Sales Seminar, our production and collections went up by over 60%!
AV, DDS & MS, DDS
Control and certainty as an executive
Before MGE I was stressed and worried constantly about how the practice would perform this month, the next month and so on. The MGE program gave me the control and certainty I needed as an executive. Scheduling and production are very organized, and everything runs efficiently.
Charmaine Johnson, DDS
More productive, added an associate
The MGE training made my office far more efficient. We are more productive in much less time than ever before. I have been able to add an associate and any problems or issues that arise throughout the day get dealt with quickly and effectively.
William Nerestant, DDS
Immediately useful material
They present a lot of valuable material that is immediately useful and able to be implemented the next day. I am excited to be able to apply it.
David J Lesinski, via Facebook
Already more confident
Great support for dental practices wishing to take control of their businesses. Just started training and already feel more confident with how our practice is running. Glad that we signed up.
Heiko Giesberg, via Facebook
Learned more than in the past three years
I have been in several webinars, lectures, consults, about office management and marketing! NONE of them even remotely as good as MGE! I attended the two day Zoom seminar and I learned more than I did in the past three years!
Mehrdad Soheili, via Facebook
The key to practice success
This company has taught me about subjects that no other CE ever has: the key to practice success. What is it? The dentist selling their treatment plans and addressing patients' concerns. You can have the best dentistry skills in the world but if you can't sell it, it doesn't matter...
Belinda Martin, via Facebook
*Results may vary from client to client, especially depending on the client’s degree of dedication to positive change. As such, no particular result can be promised or guaranteed to any client. The testimonials and information on this page are not a guarantee of results of any kind. MGE: Management Experts, Inc., hereby expressly disclaims any and all warranties expressed and implied, including without limitation all implied warranties of merchantability and fitness for a particular purpose.
DON’T WAIT!
Start increasing your practice collections today!
For more information, call 800-640-1140 or fill out the form below and an MGE team member will contact you shortly.
*Results may vary from client to client, especially depending on the client’s degree of dedication to positive change. As such, no particular result can be promised or guaranteed to any client. The testimonials and information on this page are not a guarantee of results of any kind. MGE: Management Experts, Inc., hereby expressly disclaims any and all warranties expressed and implied, including without limitation all implied warranties of merchantability and fitness for a particular purpose.
About MGE
About MGE: Management Experts
Headquartered in St. Petersburg, Florida with a satellite office in Anaheim, California, MGE provides practice management education and coaching to dentists, dental specialists and their teams. For over twenty years we’ve taught tens of thousands of dentists how to stimulate growth, implement reliable management systems and increase profitability in their practices.
Decades of experience with the dental profession combined with a fierce diligence to stay on the cutting edge of industry trends, has made MGE the “go-to” solution for thousands of dental professionals looking for the freshest and most effective practice building strategies available. Backing this up, MGE clients’ practices grow at a rate beyond any other group in the industry.
MGE clients can be found in 48 US states and 4 Canadian provinces. Our team boasts over 50 staff, including an elite team of consultants, management trainers and service personnel ready to service our client’s needs, both in person and online.
LEARN MORE ABOUT MGE HERE
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Structure
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MGE: Management Experts, Inc. is a practice management training company. MGE does not provide clinical training, nor do we advise on clinical matters. Results referenced on this page are based on client-reported data and are not a guarantee of specific outcomes; individual results depend on implementation of the material. The Power Program is an educational program. Participants remain solely responsible for the management and operation of their practices. © MGE: Management Experts, Inc. All rights reserved.