Last updated on November 18th, 2025 at 08:14 pm Before we get into the non-traditional dental marketing, the bulk of dental marketing fits within a relatively limited scope: The internet (website, pay-per-click, social media, email marketing, etc.) Direct mail (postcards, newsletters, and so on) Internal marketing The liability associated with this is easy to see: the more people take the…
Last updated on November 7th, 2025 at 03:17 pm In an era where the internet has become a primary marketing medium for many, some have the idea that direct-mail marketing campaigns are “old-school” and less than workable. While it is true that a well-rounded digital campaign is a must, it by no means rules out print marketing as a major…
When I started in the industry 25 years ago, it was generally considered “taboo” or “unbecoming” for a dentist to market their practice. Well, as all things do, times have changed. Now, dentists, by and large, have come to terms with the reality of the business side of dentistry and it’s rare to find a doctor who hasn’t at least…
Last updated on November 10th, 2025 at 05:36 pm I have been a partner at MGE: Management Experts for the past 21 years. MGE is a training company; we don’t sell or really do consulting, so some may view this article as a self-serving attack on consultants to get more business for MGE. It’s not. Naturally, I’d love to have…
Last updated on November 4th, 2025 at 09:32 pm Q: Any suggestions on how to increase new patient referrals? Believe it or not, the most effective way that I’ve seen to get more referrals is to increase case acceptance! Why? MGE’s COO Jeff Blumberg explains in this blog post on New Patient Acquisition, Part III. Now, assuming you have no…
Last updated on November 10th, 2025 at 04:34 pm Traditionally, dental marketing has one target: new patients. While this is of course needful, limiting themselves to this single objective is where the majority of dentists miss the marketing “boat.” With all of their marketing resources stretched in an effort to bring new people in, patients of record get nothing more…