Q: I’ve been sending out a postcard and it worked great for the first few months, but now response is dwindling. What should I do? It’s a widely known concept in marketing that you often need to reach a person multiple times (with a promotional piece, ad, etc.) before they’ll notice and respond. This is why it is more effective…
Last updated on November 4th, 2025 at 06:01 pm MGE’s Marketing Director Adam Mortimer answers questions about marketing for a dental practice! This particular article focuses on online marketing issues and their solutions. Q: I just got a negative review online. Should I respond to it? Great question! I’m glad you’re looking to be proactive about your online reviews. The…
Last updated on November 10th, 2025 at 05:06 pm What is internal marketing? By “internal marketing,” I mean those actions you can do within your practice or with your existing patient base to a) increase the number of referrals from your patients and b) get your existing patients into the practice for treatment. Internal marketing is normally the fastest way…
Last updated on November 17th, 2025 at 03:19 pm Q: Is it important to have a dedicated Scheduling Coordinator or can this function be shared amongst all of the front desk staff? Great question! The problem with sharing a function is that you end up with a situation where nobody is really responsible or accountable for that function. A scheduler…
Last updated on November 5th, 2025 at 12:15 am Welcome back! This week’s post is part 2 of a two-part post on “branding” your dental practice. If you missed last week’s blog post, here’s “Branding” a Dental Practice – Part I, where I covered the first couple rules of branding your office. Now we’ll carry on with… 3. Get to…
Last updated on November 5th, 2025 at 12:24 am (Note: This is Part I of a two-part series. Part II.) I’ve recently had a few questions from clients about “branding” and how it relates to their marketing. So, I figured, why not do a blog post about it! For that matter, if you’re marketing then at the end of the…