Last updated on November 10th, 2025 at 06:55 pm Marketing for dentists can be expensive. The better it is, the higher the return on investment. What about the other side of the coin? You know, marketing mistakes leading to financial loss. With that in mind, we’ve compiled a list of what we’ve found to be the seven biggest or more…
Last updated on November 10th, 2025 at 08:23 pm In my 30+ years in the industry (12 in my dental practice and twenty as a partner here at MGE), I’ve seen managed care (HMOs and PPOs) go from struggling for acceptance in the 80s, to prevalence in the 90s, to becoming a regular fixture in the dental landscape in the…
Last updated on November 17th, 2025 at 07:56 pm Don’t panic. Take a deep breath. Calm yourself down. That scathing review that some anonymous person just left on Google is not the end of the world. It can be resolved. But we’re getting ahead of ourselves. Let’s take a few steps back. You, as a hardworking professional, are undoubtedly doing…
Last updated on November 17th, 2025 at 01:16 pm A very good question, because when you ask around, you’ll normally find that when collections are down, marketing and promotional expenses are some of the first items that get dropped altogether. But is this really a wise decision? Let’s have a look. First off promotion/marketing should fund itself and it normally…
Last updated on November 13th, 2025 at 07:53 pm Marketing can be expensive. This statement is relative, however, because the better your marketing works, the less expensive it becomes in the long run. The worst thing you could do is “no marketing.” There are quite a few components to a successful marketing campaign, but let’s start with one that is…
Last updated on November 12th, 2025 at 12:26 am We have all heard about Social Media and how it’s changing the world of marketing. But is this really true? To say that marketing has completely changed is actually misleading. Marketing principles on the use of surveys, buttons, marketing message, etc., have not changed a single bit. Only the method used…