Last updated on November 5th, 2025 at 01:41 am When a Texas dentist surveyed 16,000 dental patients across the country and asked them what they want the most—which affected how they choose their dentist—the answers were surprising, most of all because they had to do with internal marketing. (See Inside Dentistry, Oct 2009, Volume 5, Issue 9). The survey showed…
Last updated on November 5th, 2025 at 01:46 am After writing my previous article, “What Does a PR Director Do in a Dental Office?” I received a flood of requests for further information regarding integrating a PR Director and the MGE PR Director Training Package, so I am writing this follow-up article to address some of these questions. If you…
Clients regularly ask me about TV advertising as a means of driving more new patients to their practice. Some have told me that “the competition” has been doing it successfully, so, naturally, they want a piece of the action. But is TV really worth the money you will put into it? Let’s examine this for a moment. For one, I’m…
Last updated on November 12th, 2025 at 12:28 am For this week’s webletter, we have the privilege of offering the article “Getting New Patients in the Door” by MGE client Laura Hatch, M.S., Office Manager of Hatch Dental. Laura Hatch is the founder and CEO of Front Office Rocks, the leader in web-based front office training for dental practices. Front…
Last updated on November 5th, 2025 at 11:16 am The majority of dentists I speak with are of the opinion that Public Relations (PR) Directors are only for extremely large dental offices. They simply don’t see how a PR Director would be useful or worth the expense in an average-sized office. A good PR Director, however, can be very worthwhile…
How many charts do you have at your practice? 1500? 2000? 3000? Imagine if every month you could get 10% of your entire patient base to refer a friend. And then these new patients also bring in a friend of their own, and so on. In a few years you’d have thousands and thousands of patients. Many dentists drive themselves crazy…