We can all agree that having a website for your dental practice is very important, but what many dentists don’t realize is that the design and content on that site is as important as having an online presence. Unfortunately, many dental websites out there are entirely too similar, blending into the background . . . both for patients and the…
Last updated on November 10th, 2025 at 06:34 pm The world of marketing is anything but boring and there’s always someone out there who thinks up new ideas to get people to buy products. Take Groupon, a deal-of-the-day website that started out in Chicago just several years ago and has exploded into an international $1.3 billion operation. What’s Groupon? Well,…
Last updated on November 5th, 2025 at 12:15 pm Ever heard the song, “You’re Nobody Until Somebody Loves You”? Well, in the exceedingly competitive dental market, you’re nobody until somebody recognizes you. With more than 160,000 dentists in the U.S., even smaller communities have plenty of dentists and I bet there’s one right across the road from you, or even…
Last updated on November 6th, 2025 at 02:29 pm From time to time newer clients will ask me to look at their website to find out why it’s not “working” (i.e., driving many new patients into their practice). While the reasons behind this problem may vary (i.e., little to no traffic or plenty of traffic but very few new patients),…
Last updated on November 5th, 2025 at 02:47 pm (This article is part three in a series of three articles covering New Patient Acquisition. For Part I, click here. For Part II, click here.) In Part II of this series, we focused on New Patient Management. I’ll wrap up this week with a look at “Service.” Everything we’ve covered to…
(This article is part two in a series of three articles covering New Patient Acquisition. For Part I, click here.) In Part I, we covered the three components of New Patient Acquisition (Marketing, New Patient Management and Service) with a focus on Marketing. In this week’s article, we’ll dive into the second component—New Patient Management. New Patient Management The term…