Last updated on November 3rd, 2025 at 08:18 pm We all know new patient referrals tend to be the best patients. They are not only “sold” on you prior to coming in, there is virtually no marketing cost associated with getting them. Sort of the best of both worlds. So, you might wonder: how can you consistently get more new…
Last updated on November 3rd, 2025 at 08:52 pm Q: We’re looking to grow our patient base. Should we be sending out postcards? A: Thank you for your question! It’s one I get asked about regularly, and for whatever reason, we’ve never featured it in the column! Normally, when I answer this question, I find it usually leads back to…
Last updated on November 13th, 2025 at 01:48 pm Social proof. It’s the most powerful form of marketing today. So, what is it? Social proof is essentially getting other people talking to others about your business. Today’s consumer is especially leery of the good news a business publishes about themselves. It’s considered a given that a business is not going…
You’ve probably heard the word PR and how it’s essential for a thriving business. But what does PR really mean? Nicely curated baskets with free toothpaste, pamphlets, and cookies? Or is it giving away free electric toothbrushes? What about sponsoring a local neighborhood event? All of these do in fact fall under the PR umbrella… but most practices fall short…
Last updated on November 4th, 2025 at 01:02 am Wouldn’t you love to do more cosmetic cases? They’re fun, you get to stretch your artistic muscles, and patients love to see their transformation in the mirror. But if you’re like most dentists attempting to market cosmetic dentistry, you’ve been more than a little disappointed that people in your community aren’t…
Last updated on November 4th, 2025 at 01:05 am When it comes to marketing your practice, how important is it to be “first” on Google? Is it much better than second? Or third? For that matter, what is the normal process or behavior pattern when someone searches for a dentist online? And how can you use this to your advantage?…