Last updated on November 14th, 2025 at 03:20 pm Most dentists would be happy to see more new patients. It’s the solution we focus on for practice growth. More new patients means more production, right? In general terms, this is correct. But I’ve also seen new patient centric focus go horribly wrong. Between joining HMOs and other heavily discounted insurance…
Last updated on November 4th, 2025 at 03:00 pm Do you have “New Patient-itis?” If you do, you’re not alone. It’s an affliction that’s run rampant among a considerable percentage of the dentists in the United States and Canada. “New Patient-itis” is (jokingly) defined as “an obsession or fixation on ‘New patients’ as the solution to all practice and profitability…
Last updated on November 17th, 2025 at 06:01 pm When we use the term “new patient conversion,” what are we talking about? Simple: We’re referring to the process of turning an incoming call into a new patient that actually shows up into the office. Now, with this in mind, we could also measure the performance of this area in your…
Last updated on November 13th, 2025 at 08:07 pm Want more new patients, but not sure exactly where to start? I understand—with so many options available to market your practice, making the “right” decision can be overwhelming if not downright confusing! With that in mind, I’ve put this post together to at least provide a “base” from which to operate…
Everyone wants their dental practice to be at the top on Google when someone in your area searches for a dentist. One way to do this is to pay for Google Adwords which puts an ad for your practice on top (which I discuss in this blog post), but there are also a few easy things you can do that…
Clients often ask me: “Is Google Adwords a worthwhile investment or a poor use of marketing funds?” As a matter of fact, I just got asked again a couple of days ago. Now, two important things to keep in mind as you read this post: This is not an overly “technical” article. If you’re currently doing (or looking at doing)…