To start things off, I have a question for you: What would you think of a restaurant where only 10 or 20% of the people ever go back? You’d think that it isn’t a very good restaurant or something must be wrong with the food, right? A good restaurant or successful business makes people want to come back or continue…
Last updated on November 11th, 2025 at 06:16 pm One of the most overlooked (and underrated) activities in any dental office is contact and/or marketing to your patient base. We all hear about “patient retention” as a “hot button word” in the industry. But it really is as big of a deal as it’s made out to be. Actually bigger.…
Last updated on November 5th, 2025 at 12:50 am Normally, I answer multiple questions in my posts, but after looking at a recent question I received regarding hygiene profitability, I realized that it was worthy of an article all to itself. So, here you go! Q: How can I make my hygiene department more profitable? Many dentists think that between…
Last updated on November 13th, 2025 at 01:35 pm Q: A couple of staff quit and are badmouthing me in the community. Is there something I can do about it? While reasons can vary, many people will badmouth like this when there is an unhandled upset about something. Now, there are usually signals that this upset exists before they quit…
Last updated on November 5th, 2025 at 11:24 am What’s the REAL value of a hygiene department? I think a lot of dentists underestimate the value of hygiene—because they think it’s just the value of what the hygienist produces. $120 for a cleaning, or whatever the rate is, isn’t highly profitable compared to the doctor’s production. This leads some doctors…
Last updated on November 4th, 2025 at 11:16 pm In my opinion: a dental practice is only as strong as its hygiene department. When you think about it, the number of regular recall patients/visits and the production that comes out of Hygiene are what determine the stability of any given practice. These are patients that regularly show up and more…