How much marketing do you do to your existing patient base? You know – patients of record? If you’re the average practice? Little to none. Maybe you send out a back-to-school mailer. Or a “use it or lose it” letter in November about insurance benefits. But, other than that? Most marketing in dentistry is aimed at new patients. Which believe…

Last updated on November 3rd, 2025 at 11:53 pm Case Acceptance. Call Conversion. Attrition. The KPIs That Tell the Truth About Your Business. Let’s get something straight: If you’re not tracking your KPIs, you don’t really know what’s happening in your practice. You might feel busy. You might think things are “okay.” But without hard data, you’re operating on assumptions.…

Last updated on November 17th, 2025 at 05:54 pm The hygiene department is the heartbeat of a thriving dental practice and one of the pillars upon which every successful dental practice is built. Not only is it the primary point of contact for regular patient visits, but it also presents a significant opportunity to drive production and improve patient retention.…

Last updated on November 17th, 2025 at 03:56 pm Imagine this: your schedule is packed solid for the next two to three weeks. If a patient called today, the earliest appointment you could offer would be 19 days from now, Wednesday at 10:40 a.m. At first glance, this might seem like a dream scenario—your production is secured, and the future…

Last updated on November 17th, 2025 at 01:52 pm This week’s blog post comes from the “Ask Sabri” column in our magazine. As it addresses a question that is highly relevant to many dental practice owners right now, we wanted to share it on our blog, as well. Enjoy! Q: I’ve been noticing more patients being disapproved for 3rd party…

Last updated on October 31st, 2025 at 05:39 pm One of the most popular questions I get asked is how to get patients back on the schedule. I hear all the time how difficult it is to actually get ahold of patients and get them back in the office. The truth, though, is that it doesn’t have to be difficult,…