Last updated on November 10th, 2025 at 07:16 pm What is the first impression that new patients (or potential new patients) get from your office? Good? Bad? Indifferent? The answer to this question can have a major effect on: Whether or not they actually make it into the office for their appointment If they come back to the office for…
Last updated on November 13th, 2025 at 02:02 pm Marketing is a constantly evolving subject, and this is reflected in the dental industry over the decades. 30+ years ago, many dentists didn’t even consider that they should engage in marketing at all. They’d put up a sign and be involved in the community, and that was about it. Then in…
Last updated on November 12th, 2025 at 12:47 am There’s no shortage of options with online marketing: Google ads, social media, search engine optimization, email marketing…the list goes on. Add to this that different online marketing companies offer different services and tell you different things. The number of options you have can quickly become confusing—if not overwhelming! It might make…
Last updated on November 11th, 2025 at 06:16 pm One of the most overlooked (and underrated) activities in any dental office is contact and/or marketing to your patient base. We all hear about “patient retention” as a “hot button word” in the industry. But it really is as big of a deal as it’s made out to be. Actually bigger.…
Last updated on November 13th, 2025 at 04:00 pm We all want more new patients. More new patients = growing practice = more potential production and so on, right? So we spend a few bucks on marketing to get the phone to ring. And then we run into a snag: The new patients coming in don’t accept treatment or follow…
Last updated on November 12th, 2025 at 12:30 am Leslie Pasco, DDS We’ve all experienced this: an emergency new patient clamors to be seen immediately, comes in for a brief visit to get out of pain, is difficult to work on…and then we never see or hear from them again. As a result, it can be tempting to assume that…