Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…
How much marketing do you do to your existing patient base? You know – patients of record? If you’re the average practice? Little to none. Maybe you send out a back-to-school mailer. Or a “use it or lose it” letter in November about insurance benefits. But, other than that? Most marketing in dentistry is aimed at new patients. Which believe…
Last updated on November 17th, 2025 at 03:45 pm As the calendar flips to 2025, the world of dental marketing is continuing to evolve—quickly. Patients are more informed, technology is advancing rapidly, and competition among practices is fiercer than ever. For those willing to adapt, however, these changes offer a wealth of opportunities to stand out and thrive. If there’s…
Last updated on November 17th, 2025 at 02:00 pm If you’re a dentist in private practice, you’ve likely heard about dental implant marketing funnels. You may even be using one. But whether you’re a seasoned pro or just starting out in the subject of marketing a dental practice, understanding how to maximize the effectiveness of your implant funnel can make…
My office has become one of Google’s highest-rated full-service dental offices in all of New York City—a city filled with millions of people and one of the most saturated dental markets there is. So, today I wanted to share the who, what, when, where, why, and how we got this done, and how you can become the highest-rated dental office…
Last updated on November 3rd, 2025 at 08:18 pm We all know new patient referrals tend to be the best patients. They are not only “sold” on you prior to coming in, there is virtually no marketing cost associated with getting them. Sort of the best of both worlds. So, you might wonder: how can you consistently get more new…