Last updated on November 13th, 2025 at 01:48 pm Social proof. It’s the most powerful form of marketing today. So, what is it? Social proof is essentially getting other people talking to others about your business. Today’s consumer is especially leery of the good news a business publishes about themselves. It’s considered a given that a business is not going…
Last updated on November 4th, 2025 at 11:55 am Want more new patients? I know…stupid question…I’ll go ahead and check the “Yes” box for you! Here’s a better question: Are you taking full advantage of the potential “high-return” internet marketing opportunities available to your dental practice? If you answered “no,” I have some good and bad news. Let’s start with…
Last updated on November 13th, 2025 at 08:07 pm Want more new patients, but not sure exactly where to start? I understand—with so many options available to market your practice, making the “right” decision can be overwhelming if not downright confusing! With that in mind, I’ve put this post together to at least provide a “base” from which to operate…
Clients often ask me: “Is Google Adwords a worthwhile investment or a poor use of marketing funds?” As a matter of fact, I just got asked again a couple of days ago. Now, two important things to keep in mind as you read this post: This is not an overly “technical” article. If you’re currently doing (or looking at doing)…
Last updated on November 4th, 2025 at 03:09 pm Just about every dentist does some marketing. Many have a couple of different types of dental marketing in which they are engaged. And with that in mind, when you have more than one thing going (e.g. newsletters, flyers, Google AdWords, Social Media, etc.), it’s critical that these activities are all coordinated.…
Last updated on November 4th, 2025 at 03:15 pm This week’s blog post comes from MGE client and Power Program graduate, Dr. Michael Ofir. Over the last five years, Dr. Ofir has done an incredible job of transforming his Boston area practices into pillars in the community. Overall his practices have grown by 800%, including adding a third location. I…