Dr. Sharmaen Johnson
Dr. Sharmaen Johnson, thank you for taking a few minutes today and sharing your experience with the MGE marketing system in the new patient workshop and having worked with me on learning dental marketing and stuff. Now, you've been doing this for a while. So I want you to remember back before you met MGE and us and having done the new patient workshop. What was it like before and what is marketing like now as a business owner and dentistry?
So, before I did MGE and the new patient workshop, I actually didn't have any marketing experience or actually the practice didn't do any marketing. I had purchased the practice from another dentist and he didn't really do any marketing at all. So we were just relying on patient kind of referrals.
And then I did the new patient seminar or the new patient workshop and that was great because at least I was able to send out postcards and know the format and how we needed to use surveys and collecting things like that, which I had no idea before.
But it's been about 10 years that I've been in the MGE and over the years, you know, then you've had several marketing seminars that we've been to and as marketing has evolved and we have been able to do some of the different things that we didn't do before. So we don't do as much postcards now, we still do some, but now we do email marketing, we do text marketing, we do some social media stuff and so continue to learn.
But the biggest thing that I think has helped us with MGE is that you're always able to help look at our marketing strategy, look at our website. For example, over COVID, we had a couple of things that needed to be fixed on our website that we didn't realize and you gave us, you know, just kind of a rundown of what needed to be fixed. You even sent us the right up that we could send to our website people and they made those changes. So we would have never known those things before and there's a lot of things we still don't know and still learning and trying to navigate and understand.
But I think the biggest thing is as marketing has evolved from doing postcards in the beginning to now so much that digital, we've learned these things by going to the seminars and also by developing us one-on-one with our strategy.
So I think from a marketing perspective, it's a huge advantage because our new patients originally when we started out was probably about, I don't know, 20, 25 patients at that time and we increased to about 65 and just over since COVID we've increased that to about 85.
So it's constantly improving and it's huge because things are changing so quickly and I'm not a big marketing social media type of person, so I don't know very much about that but we've just had to learn and with you guys helping us, it's been a major part of that just learning that type of thing. So that's fantastic.
Fantastic. Yeah. Fantastic. And listen, you know, you know, I had the fortunate experience of actually seeing your practice because you know, you're kind of right around the corner here in Florida for Lauderdale and it was just there actually and saw, you know, I see your reviews. You guys get great reviews and a whole bunch of them and I walked in and I saw you put in the system that we teach about getting reviews.
Tell us a little bit about how learning that review system and how that has impacted your practice. Do people bring up that they see your reviews? Tell me a little bit about that.
Yeah. So we actually, I think maybe a year and a half ago, went to one of the seminars and you had told us how to create a QR code ourselves and we did that, we created a QR code, we put it in the office and we started asking people that were happy voices, they were happy in the chair. We started asking the reviews and we started out with about maybe 40 max with the reviews at that time.
And just in about a year and a half, we've probably reached about, I think, 250 or 280 around there. And that's purely problem, the review system.
But what's definitely now, I think the turning point was once we hit about 150 reviews, we found patients and we come in and comment how they saw us maybe on Google and they looked us up and the main reason why they decided to come in was because there were so many good reviews and people writing things on it that made us different, to make them choose us because it's somebody else.
So as we hit that turning point, it seemed like more and more people now came in and said, "Oh, we saw you on Google, but then you looked up reviews and that's what made us come in." So there's a point where it just turns around and that's when people start to really come in and comment about the reviews, it's been great because everybody has one of those cards that you had us make with QR codes with all the different, you know, signs that you could review on.
And we have one in each opportunity, like you said. And if there's an opportunity, then they'll just do it right in there and pull up the QR code. So it's that's been wonderful. And I actually told that to somebody else, they'd be loving it too.
Fantastic, awesome. And then last thing now, you know, I haven't asked you, I'm not paying you to do this. You know, why, I asked some of the doctors who are leaving testimony is why would you, why would you then do this if you're not being paid and you have no interest? Why would you do this? And is there anything else that you'd like to tell a doctor who's considering MGE and considering this workshop, what else do you think they should know or hear from you?
So, I think the biggest thing is there's a lot to learn and there's so much, I mean, it really revolutionized our practice and there's so much we can do. But the biggest thing that I've appreciated from MGE is that you guys are always there for us. You know, I can also call number, so be cell phone number.
And whenever something happens and things are not going as well as they should be which happens, you know, all the time. We can call and we can say, "Hey, we're having trouble with this." And you guys are never hesitant to call us back and advise us outside of the program.
So, you know, we finished the power program quite a while ago and even to this day you came to the office, you gave us advice and, you know, we're working on making things even better, but that's pretty much everybody there is that when you really stuck and you need help out. I think that's the biggest thing.
You can always call, you know, you can always call and you will help us out and just be there. Sometimes you need somebody to talk to you about some ideas from and, you know, see that what you were thinking was maybe the right thing to do. And you guys are always there.
So, I think that's our biggest thing from MGE because you learn the tech, you learn, you know, all the stuff from the seminars, but you don't learn it all in one shot and you possibly have to go over and over and over again and you pick up the things and it's a working progress.
Well, it's just awesome and I'm so impressed with your implementation and all that you've done. And I really appreciate you taking a few minutes out of your busy day and, yeah, continue. You're doing great. Your team is doing great and thanks for giving that message to other doctors.
Thank you. Thank you, Dan.
And for you, watching this, you deserve the same success. At the MGE New Patient Workshop, I'm going to show you a system to get your practicing more high quality new patients right away. As a matter of fact, the average attendees, he's a sustained 42% increase in new patients. We've helped your colleagues to generate millions of new patients and over $750 million in additional revenue just since we've done this workshop.
You might say, "Well, what does that mean to me?" Well, I can tell you this. If you're seeing about 30 new patients per month, that's going to be 12 more new patients for you every single month. That's 150 more new patients every year and we'd really like to help you with that. So sign up today. Go ahead and click the link below to find out more. I look forward to meeting you there.
“We've gone up from 25 to 80 new patients per month.”


