Last updated on November 10th, 2025 at 05:14 pm (Note: This is part two of a series on the basics of internet marketing and creating a positive web presence for a dental practice.) In my last post, I covered the key factors that may be sabotaging any internet marketing that you might be doing. I finished the post with the…
Last updated on November 10th, 2025 at 05:00 pm How You May Be Sabotaging Your Online Presence! (Note: This is part one of a series on the basics of building an online presence for a dental practice.) Want a great online presence? As the Director of Marketing for MGE: Management Experts, my first responsibility is to oversee MGE’s marketing. From…
Last updated on November 10th, 2025 at 05:45 pm Part II – Look Out…Your Marketing May Be Drowning! In last week’s article, we covered how to measure and increase your Return on Investment with your marketing. In this week’s article (Part II), we’re going to look at how to improve the response rate to your marketing. Junk Mail Like you,…
Last updated on November 10th, 2025 at 05:15 pm Part I—Improve Your Return On Investment (ROI) How much growth are you looking for in your practice for 2015? Five percent? Ten? Twenty (or more)? If you answered anything above zero, marketing will have a role to play for you this coming year. The only question is whether it will play…
Last updated on November 12th, 2025 at 12:05 am Q: I’ve made it a point this year to focus on getting more new patients. I started marketing a few months ago (mainly mailings and some online) but haven’t seen much in the way of results yet. Any advice? A. I feel your pain. There’s nothing more frustrating than spending money…
Let’s start off fast: I want to give you what I’ve found to be the top five things that you can implement internally right away to get more new dental patients. I could actually write an article about each one. But I’ll tell you what I’m most interested in: go over these points in your next staff meeting and, with…