It’s almost cliché to say it, but “referrals make the best new patients.” We’ve all heard it and more or less know it to be true. Referred patients are more apt to keep their appointments and accept comprehensive treatment plans. Even better, referrals cost little to nothing to obtain. We recommend a “multi-pronged” marketing approach with clients (i.e. both internal…
Last updated on November 13th, 2025 at 07:34 pm Nowadays, just about every community is saturated with dental websites. These sites range from being simple and mainly text-based to very fancy. Whatever style of site you have, it can be a challenge to stand out from the crowd. A well-designed website with at least some multimedia (video, audio, etc.) features…
Last updated on November 13th, 2025 at 08:37 pm These days it’s a given that most Americans use the Internet (and multiple online applications) via a mobile device (i.e. mobile phone, tablet, etc.). Always connected, we regularly interact with family, friends, acquaintances, etc. on social networking sites and web forums. We consult our mobile devices on where to eat, where…
Last updated on November 12th, 2025 at 02:31 pm Six months out of dental school, I discovered that at least 8 out of 10 patients had the same six objections on going ahead with their treatment plans: “I’m only doing what the dental insurance covers.” “I have no money.” “File a predetermination of benefits for me.” “I need to talk…
Last updated on November 10th, 2025 at 06:21 pm In our last post, we covered some of the finer points of using Google Adwords to get more new patients for a dental office. In this post, we’re going to look at: New patient advertising on Facebook, and How to budget your online advertising (there are a few things to avoid…
Last updated on November 5th, 2025 at 01:10 am A great way to get more new patients is through referrals from your current patients, but then how do you get your current patients to refer their friends and family? What’s the “most effective” way to get referrals? Find out in this week’s Video Tip of the Week from Dr. Greg…