Last updated on November 10th, 2025 at 08:23 pm In my 30+ years in the industry (12 in my dental practice and twenty as a partner here at MGE), I’ve seen managed care (HMOs and PPOs) go from struggling for acceptance in the 80s, to prevalence in the 90s, to becoming a regular fixture in the dental landscape in the…
Last updated on November 17th, 2025 at 07:56 pm Don’t panic. Take a deep breath. Calm yourself down. That scathing review that some anonymous person just left on Google is not the end of the world. It can be resolved. But we’re getting ahead of ourselves. Let’s take a few steps back. You, as a hardworking professional, are undoubtedly doing…
Last updated on November 17th, 2025 at 01:16 pm A very good question, because when you ask around, you’ll normally find that when collections are down, marketing and promotional expenses are some of the first items that get dropped altogether. But is this really a wise decision? Let’s have a look. First off promotion/marketing should fund itself and it normally…
Last updated on November 12th, 2025 at 12:26 am We have all heard about Social Media and how it’s changing the world of marketing. But is this really true? To say that marketing has completely changed is actually misleading. Marketing principles on the use of surveys, buttons, marketing message, etc., have not changed a single bit. Only the method used…
Last updated on November 5th, 2025 at 01:41 am When a Texas dentist surveyed 16,000 dental patients across the country and asked them what they want the most—which affected how they choose their dentist—the answers were surprising, most of all because they had to do with internal marketing. (See Inside Dentistry, Oct 2009, Volume 5, Issue 9). The survey showed…
Last updated on November 5th, 2025 at 01:46 am After writing my previous article, “What Does a PR Director Do in a Dental Office?” I received a flood of requests for further information regarding integrating a PR Director and the MGE PR Director Training Package, so I am writing this follow-up article to address some of these questions. If you…