Clients regularly ask me about TV advertising as a means of driving more new patients to their practice. Some have told me that “the competition” has been doing it successfully, so, naturally, they want a piece of the action. But is TV really worth the money you will put into it? Let’s examine this for a moment. For one, I’m…
Last updated on November 12th, 2025 at 12:28 am For this week’s webletter, we have the privilege of offering the article “Getting New Patients in the Door” by MGE client Laura Hatch, M.S., Office Manager of Hatch Dental. Laura Hatch is the founder and CEO of Front Office Rocks, the leader in web-based front office training for dental practices. Front…
Last updated on November 5th, 2025 at 11:16 am The majority of dentists I speak with are of the opinion that Public Relations (PR) Directors are only for extremely large dental offices. They simply don’t see how a PR Director would be useful or worth the expense in an average-sized office. A good PR Director, however, can be very worthwhile…
Last updated on November 5th, 2025 at 02:47 pm (This article is part three in a series of three articles covering New Patient Acquisition. For Part I, click here. For Part II, click here.) In Part II of this series, we focused on New Patient Management. I’ll wrap up this week with a look at “Service.” Everything we’ve covered to…
(This article is part two in a series of three articles covering New Patient Acquisition. For Part I, click here.) In Part I, we covered the three components of New Patient Acquisition (Marketing, New Patient Management and Service) with a focus on Marketing. In this week’s article, we’ll dive into the second component—New Patient Management. New Patient Management The term…
Last updated on November 5th, 2025 at 12:21 pm When the average dentist wants more new patients, he or she normally thinks the solution lies in some form of marketing—internal, external or both. It is merely a component part. You could say that marketing or promotion is the spark that lights the fire. Or, the fuel in the fuel tank…