Last updated on November 3rd, 2025 at 06:11 pm What makes the perfect dental website? And how can you increase the chances of someone calling and scheduling an appointment through your website? As you might imagine, I get these questions ALL the time. The good news? There are a few simple changes that take little time and effort that can…
Last updated on November 3rd, 2025 at 07:44 pm New patient acquisition is more than just “sending out a flyer” or asking for a referral. To operate at maximum efficiency, a number of processes in your practice have to be working and functioning together. If not, you’ll waste a ton of money on marketing that “doesn’t work,” have internal issues…
Last updated on November 3rd, 2025 at 08:52 pm Q: We’re looking to grow our patient base. Should we be sending out postcards? A: Thank you for your question! It’s one I get asked about regularly, and for whatever reason, we’ve never featured it in the column! Normally, when I answer this question, I find it usually leads back to…
Last updated on November 14th, 2025 at 03:21 pm We all know that internet marketing is important. With that in mind, how easy is it for a potential new patient to find and learn more about your practice online? If it’s difficult, you know one thing: if they are not finding out about your office – they are finding out…
Vicky Prince – Vice President of West Coast Operations What would you say if I told you that you could get a bunch more new patients for your dental practice…without spending a crazy amount of money? If you’re like most, you might say “Sounds great…in theory,” while wondering if this were at all possible. Well, it is. The dental marketing…
Last updated on November 12th, 2025 at 12:52 am Q: Our office is doing OK, we’re happy with our level of collections and new patients, but we’d like to do a lot better. Any suggestions? A: Thank you for your question. Being unfamiliar with your practice and having never met you, I’m going to keep my answers pretty general. I’m…