If you’ve ever done any marketing for your dental practice, you’ve probably experienced (to one degree or another) two issues: A slew of new patients that cancel or no-show for their appointments or New patients who are fine with getting X-rays and a cleaning, but refuse further treatment for any number of reasons (can’t afford it, bad insurance, poor credit,…
Last updated on November 17th, 2025 at 01:39 pm In conversations with dentists and/or their office managers, it’s not uncommon for me to hear something like this regarding new patient scheduling: We did some new patient marketing, got a lot of phone calls and appointments…but hardly any of them showed up! The usual “culprit” behind this abysmal no-show rate: the…
Last updated on November 11th, 2025 at 07:59 pm How much should you be spending on marketing? Before getting into the exact numbers, the first thing I want to say is that your marketing budget should be a percentage of collections, and it should grow as the practice grows. Most dentists forget this little detail. They start doing some marketing…
Last updated on November 10th, 2025 at 07:16 pm What is the first impression that new patients (or potential new patients) get from your office? Good? Bad? Indifferent? The answer to this question can have a major effect on: Whether or not they actually make it into the office for their appointment If they come back to the office for…
Last updated on November 13th, 2025 at 02:02 pm Marketing is a constantly evolving subject, and this is reflected in the dental industry over the decades. 30+ years ago, many dentists didn’t even consider that they should engage in marketing at all. They’d put up a sign and be involved in the community, and that was about it. Then in…
Last updated on November 12th, 2025 at 12:47 am There’s no shortage of options with online marketing: Google ads, social media, search engine optimization, email marketing…the list goes on. Add to this that different online marketing companies offer different services and tell you different things. The number of options you have can quickly become confusing—if not overwhelming! It might make…