Practice Management

Proven methods to organize and run a more efficient, profitable dental practice. Covering leadership, systems, overhead, and day-to-day operations.

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Featured image for “Unlocking Hidden Revenue in Your Hygiene Department”

Hygiene & Recall

Unlocking Hidden Revenue in Your Hygiene Department

by Vicky Prince
Feb 19th, 2025
The hygiene department is the heartbeat of a thriving dental practice and one of the pillars upon which every successful dental practice is built. Not only is it the primary point of contact for regular patient visits, but it also presents a significant opportunity to drive production and improve patient retention. Yet, many dental practices leave thousands of dollars on…
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Featured image for “Lunch and Learns: Strengthen Your Team with Ease”

Practice Management

Lunch and Learns: Strengthen Your Team with Ease

by Jeff Santone
Feb 12th, 2025
Let’s be honest—running a dental practice is a lot more than just seeing patients and performing procedures. A smooth, well-run office depends on strong teamwork, clear communication, and continuous learning. But finding the time for professional development? That’s where it gets tricky. If you’ve ever tried scheduling a long team meeting or an after-hours training session, you probably know how…
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Featured image for “The #1 New Patient Referral Source: How to Maximize Word-of-Mouth for Your Dental Practice”

Marketing

The #1 New Patient Referral Source: How to Maximize Word-of-Mouth for Your Dental Practice

by Jeff Santone
Jan 29th, 2025
Let’s talk about the easiest, most cost-effective way to bring new patients into your practice—word-of-mouth referrals. You know what’s amazing? Every happy patient you see is connected to about nine other people they could send your way. That’s nine potential new patients from just one great experience. And unlike digital ads or mailers, these referrals come with built-in trust, which makes them…
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Internet Marketing & Social Media

Dental Marketing Trends for 2025

by Dan Brown
Jan 15th, 2025
As the calendar flips to 2025, the world of dental marketing is continuing to evolve—quickly. Patients are more informed, technology is advancing rapidly, and competition among practices is fiercer than ever. For those willing to adapt, however, these changes offer a wealth of opportunities to stand out and thrive. If there’s one thing that remains constant in marketing, it’s change.…
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