If you’re a GP who is getting a healthy flow of new patients and retaining a decent amount with continuously growing recall, you will eventually run into a good problem: You need more help. At some point, one doctor just isn’t enough. There’s only so much one person can do, no matter how efficient they are. And if recall keeps…
Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…
How much marketing do you do to your existing patient base? You know – patients of record? If you’re the average practice? Little to none. Maybe you send out a back-to-school mailer. Or a “use it or lose it” letter in November about insurance benefits. But, other than that? Most marketing in dentistry is aimed at new patients. Which believe…
There have been several very important and impactful changes to the “normal” in the hiring and staffing world today. Many of these changes have happened over the past 5 years slowly and you may have missed them and find yourself facing difficulties because of them. I wanted to write this article to help you identify them, but more importantly, so you can adjust and hopefully rid yourself of any of these problems if you…
Improper scheduling does not just make the day feel hectic. It can cut into revenue, raise stress levels, and make it harder to hit daily production targets. On the other hand, a well-run schedule helps the doctor and team move smoothly, serve patients well, and produce consistently without the chaos. Below are two core scheduling problems that quietly hold practices…
Have you ever heard the term “boiling a frog?” Yeah, I know. It’s a little gross. But it’s particularly applicable to what’s happening right now with overhead and profitability in dentistry. The metaphor is simple: If you drop a frog into boiling water, it jumps out immediately. But if you put it in cool water and slowly heat it up,…