If you’re a GP who is getting a healthy flow of new patients and retaining a decent amount with continuously growing recall, you will eventually run into a good problem: You need more help. At some point, one doctor just isn’t enough. There’s only so much one person can do, no matter how efficient they are. And if recall keeps…
Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…
There have been several very important and impactful changes to the “normal” in the hiring and staffing world today. Many of these changes have happened over the past 5 years slowly and you may have missed them and find yourself facing difficulties because of them. I wanted to write this article to help you identify them, but more importantly, so you can adjust and hopefully rid yourself of any of these problems if you…
What are your thoughts on cross training your team? Is it worth it? Good idea? Bad one? This is a subject I’ve been regularly asked about throughout my career. And my answer is always the same: Cross-training can be a great idea when you do it right, or a really horrible idea that negates all sense of accountability in your…
Most dental practice owners believe growth comes from one thing: more new patients. And while new patients matter, there’s a much bigger issue quietly draining profit in the background—one that rarely shows up on a P&L and almost never gets discussed. It’s patient attrition. Every year, most dental practices lose 30–40% of their patient base. The practice stays busy. The schedule looks…
Do you have a real, workable, yearly planning process for your practice? For most, when I ask this question, the answer is… no. And look, people make New Year’s resolutions all the time – to start hitting the gym, get healthy, etc.- but that’s not what I’m referring to here. I’m talking about planning for your business. Now, again, for…