Part II – Look Out…Your Marketing May Be Drowning! In last week’s article, we covered how to measure and increase your Return on Investment with your marketing. In this week’s article (Part II), we’re going to look at how to improve the response rate to your marketing. Junk Mail Like you, I get a lot of “junk” mail at home.…
Part I—Improve Your Return On Investment (ROI) How much growth are you looking for in your practice for 2015? Five percent? Ten? Twenty (or more)? If you answered anything above zero, marketing will have a role to play for you this coming year. The only question is whether it will play the role of hero (good return on investment, profitable,…
Want to have a great 2020? When I was in practice, there were eight things I did towards the end of one year or early in the next that always put me in a position to succeed. Want to know more? Keep reading! The Holiday “Sag” It’s typical around the end of the year for patients and staff to become…
Q: I don’t have time to keep up with the business end of my practice unless I want to work 60 hours a week. Any ideas? A: Unfortunately, this situation is not uncommon. And while it would be difficult to zero in on exactly what’s happening in your office without a thorough evaluation, I will say that what you’re describing…
This week we’ve finally arrived at the final part in my series on Dental Office Scheduling Policies! In case you missed the earlier installments, here’s Part 1, Part 2, Part 3 and Part 4. SCHEDULING POLICY #18: If a patient is late for their appointment by five minutes, the chairside assistant tries to find them. The assistant doesn’t throw this…
I hope you’ve enjoyed these posts on my office’s Scheduling Policies. In this week’s post, we’ll cover policies 9 through 13. In last week’s post, I covered points 6 through 8, and in my first post, I covered 1 through 5. With that, here goes with points 9 through 13: SCHEDULING POLICY #9: Have one assistant per chair. At times,…
If you’re ready to reduce stress, improve production, and build a team that works with clarity and purpose, schedule a consultation with MGE today. Discover which training path fits your goals and take the first step toward organized, predictable growth.