Adam Mortimer

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Articles by Adam

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Determining Your Return-on-Investment from New Patient Marketing

Jul 21st, 2021

Last updated on November 3rd, 2025 at 04:48 pm New patient marketing can be a frustrating topic for many dentists because…well…it’s expensive! You can easily spend thousands a month on Google or Facebook ads. Mailing postcards is expensive. Proper search engine optimization costs a fair amount, too. And if you’re doing multiple types of marketing and advertising simultaneously (which most…

Marketing

Comparing the Cost of 9 Dental Marketing Options

May 22nd, 2019

Last updated on November 14th, 2025 at 02:25 pm Want to see more new patients, but unsure of how to make it happen? Are you especially concerned about the potential expense involved with marketing? Let’s have a closer look at this. It’s easy to run your marketing based off of feel. “We started doing X type of marketing and I…

Case Acceptance

3 Ways to Increase the Value Per New Patient in Your Practice

Oct 3rd, 2018

Last updated on November 14th, 2025 at 03:20 pm Most dentists would be happy to see more new patients. It’s the solution we focus on for practice growth. More new patients means more production, right? In general terms, this is correct. But I’ve also seen new patient centric focus go horribly wrong. Between joining HMOs and other heavily discounted insurance…

Internet Marketing & Social Media

The Top 5 Ways to Market Your Dental Practice

Apr 25th, 2018

Last updated on November 13th, 2025 at 08:07 pm Want more new patients, but not sure exactly where to start? I understand—with so many options available to market your practice, making the “right” decision can be overwhelming if not downright confusing! With that in mind, I’ve put this post together to at least provide a “base” from which to operate…

Marketing

6 Ways to Improve your Practice’s Local Ranking on Google

Mar 21st, 2018

Everyone wants their dental practice to be at the top on Google when someone in your area searches for a dentist. One way to do this is to pay for Google Adwords which puts an ad for your practice on top (which I discuss in this blog post), but there are also a few easy things you can do that…

Internet Marketing & Social Media

Dental Marketing Ideas: Should You Try Google Adwords?

Jan 24th, 2018

Clients often ask me: “Is Google Adwords a worthwhile investment or a poor use of marketing funds?” As a matter of fact, I just got asked again a couple of days ago. Now, two important things to keep in mind as you read this post: This is not an overly “technical” article. If you’re currently doing (or looking at doing)…

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