Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…
How much marketing do you do to your existing patient base? You know – patients of record? If you’re the average practice? Little to none. Maybe you send out a back-to-school mailer. Or a “use it or lose it” letter in November about insurance benefits. But, other than that? Most marketing in dentistry is aimed at new patients. Which believe…
If you look at any successful company, large or small, you will find one thing happening consistently. They stay in communication with their customers. In dentistry, that same behavior is often seen as unnecessary or excessive. The truth is that dental practices have a huge advantage. You can communicate more personally and more effectively than almost any other business. When…
Last updated on November 19th, 2025 at 11:21 pm Last updated on October 30th, 2025 at 03:20 pm Is your hygiene department quietly holding your practice back? Many dentists overlook it, but hygiene is the engine that drives long-term growth—and with the right systems in place, it can become your most reliable source of production. If you want steady, predictable…
Last updated on November 19th, 2025 at 11:22 pm Last updated on October 30th, 2025 at 06:35 pm Presenting full mouth implant cases can feel daunting—not just for the dentist, but also for the patient. With treatment plans ranging anywhere from $15,000 to $60,000, these are not quick or casual decisions. Success depends on creating the right environment, communicating effectively,…
Last updated on November 3rd, 2025 at 11:16 pm Updated July 29, 2025 Are you reaching your “true potential” for personal production? Are you curious how you measure up? I’ve consulted hundreds of dentists all over the US and Canada, representing just about any situation you might think of. All of which gives me a unique perspective when determining how…