Training

Develop a team that performs consistently. Learn how to implement training systems that improve skills, confidence, and results.

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Why Dental Marketing Fails (And Why It’s Almost Never the Marketing)

by Jeff Santone

Mar 25th, 2026

Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…

Hiring

Staffing Changes You Need to Know About

by Ashley Fuegel

Mar 11th, 2026

There have been several very important and impactful changes to the “normal” in the hiring and staffing world today. Many of these changes have happened over the past 5 years slowly and you may have missed them and find yourself facing difficulties because of them. I wanted to write this article to help you identify them, but more importantly, so you can adjust and hopefully rid yourself of any of these problems if you…

Practice Management

Should You Cross-Train Your Dental Team?

by Jeffrey M. Blumberg

Feb 18th, 2026

What are your thoughts on cross training your team? Is it worth it? Good idea? Bad one? This is a subject I’ve been regularly asked about throughout my career. And my answer is always the same: Cross-training can be a great idea when you do it right, or a really horrible idea that negates all sense of accountability in your…

Practice Management

Lunch and Learns: Strengthen Your Team with Ease

by Jeff Santone

Feb 12th, 2025

Let’s be honest—running a dental practice is a lot more than just seeing patients and performing procedures. A smooth, well-run office depends on strong teamwork, clear communication, and continuous learning. But finding the time for professional development? That’s where it gets tricky. If you’ve ever tried scheduling a long team meeting or an after-hours training session, you probably know how…

Case Acceptance

Kickstart Your Practice Goals for the New Year!

by Vicky Prince

Dec 18th, 2024

Last updated on November 17th, 2025 at 03:31 pm As a dentist, the start of a new year is the perfect time to set ambitious yet achievable goals for your practice. Whether you want to expand patient care, adopt new technology, or enhance your team’s skills, taking time to plan now can lead to significant growth and fulfillment. Start with…

Hiring

Reception – A Key to Practice Success

by Sabri Blumberg

Oct 2nd, 2024

If you hire a new administrative staff member, what’s one of the first things you’d have them do? Answer the phones? If this was your response – you’re not alone. It’s what most dental practices do. And it could be costing you – a lot. Often thought of as an “entry level position,” reception in a dental practice is much…

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