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Featured image for “Why Dental Marketing Fails (And Why It’s Almost Never the Marketing)”

Internet Marketing & Social Media

Why Dental Marketing Fails (And Why It’s Almost Never the Marketing)

by Jeff Santone
Mar 25th, 2026
Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…
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Featured image for “4 Traits That Set You Apart from DSOs”

Case Acceptance

4 Traits That Set You Apart from DSOs

by Sabri Blumberg
Jul 23rd, 2025
If you’ve recently heard that a big DSO (Dental Service Organization) opened up across town—or even next door, you’re probably wondering, “How am I supposed to compete with that?” I get it. On the surface, it looks intimidating. They’ve got the big signs, the massive marketing budgets, and they seem to be everywhere all at once. But let me stop…
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Featured image for “3 Actions to Improve Case Acceptance… Starting Today”

Case Acceptance

3 Actions to Improve Case Acceptance… Starting Today

by Jeff Santone
Mar 19th, 2025
Last updated on October 31st, 2025 at 01:32 pm Simple, Effective Steps to Get More Patients Saying “Yes” Without Pressure You’ve explained the problem. You’ve presented the treatment. You know what needs to be done to restore the patient’s health. But then they say: “I need to think about it.” “I’ll call you.” Or the most common: “That’s a lot…
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