Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…
There have been several very important and impactful changes to the “normal” in the hiring and staffing world today. Many of these changes have happened over the past 5 years slowly and you may have missed them and find yourself facing difficulties because of them. I wanted to write this article to help you identify them, but more importantly, so you can adjust and hopefully rid yourself of any of these problems if you…
Last updated on November 3rd, 2025 at 04:40 pm Q: My marketing isn’t working! We’ve tried a few different types of marketing, but we’re not seeing enough new patients from them. A: Thank you for the question! And this is a common problem. In most cases, when this happens, our instinctual reaction is: “The marketing company I hired isn’t doing…
Last updated on November 3rd, 2025 at 07:50 pm While most dentists have been extra busy the last couple of months, quite a few are seeing an impending slow down as they get through the “reopening rush.” And if you’ve looked ahead on the schedule for September, October, etc. (especially Hygiene) you may notice that it is significantly lighter than…
Last updated on November 3rd, 2025 at 08:18 pm We all know new patient referrals tend to be the best patients. They are not only “sold” on you prior to coming in, there is virtually no marketing cost associated with getting them. Sort of the best of both worlds. So, you might wonder: how can you consistently get more new…
Vicky Prince – Vice President of West Coast Operations What would you say if I told you that you could get a bunch more new patients for your dental practice…without spending a crazy amount of money? If you’re like most, you might say “Sounds great…in theory,” while wondering if this were at all possible. Well, it is. The dental marketing…
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