Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…
How much marketing do you do to your existing patient base? You know – patients of record? If you’re the average practice? Little to none. Maybe you send out a back-to-school mailer. Or a “use it or lose it” letter in November about insurance benefits. But, other than that? Most marketing in dentistry is aimed at new patients. Which believe…
Have you ever heard the term “boiling a frog?” Yeah, I know. It’s a little gross. But it’s particularly applicable to what’s happening right now with overhead and profitability in dentistry. The metaphor is simple: If you drop a frog into boiling water, it jumps out immediately. But if you put it in cool water and slowly heat it up,…
Do you have a real, workable, yearly planning process for your practice? For most, when I ask this question, the answer is… no. And look, people make New Year’s resolutions all the time – to start hitting the gym, get healthy, etc.- but that’s not what I’m referring to here. I’m talking about planning for your business. Now, again, for…
Last updated on November 19th, 2025 at 07:39 pm Note: This blog post is being provided as suggestions and ideas from which to construct bonus systems for your office. This is not to be taken as a guarantee that the information provided is appropriate to your practice. Each practice is individually responsible for ensuring that any bonus system implemented complies…
Last updated on November 3rd, 2025 at 11:16 pm Updated July 29, 2025 Are you reaching your “true potential” for personal production? Are you curious how you measure up? I’ve consulted hundreds of dentists all over the US and Canada, representing just about any situation you might think of. All of which gives me a unique perspective when determining how…