Dania Williams

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Articles by Dania

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Are You Spending Too Much (or Too Little) on Marketing?

Jun 28th, 2017

Last updated on November 11th, 2025 at 07:59 pm How much should you be spending on marketing? Before getting into the exact numbers, the first thing I want to say is that your marketing budget should be a percentage of collections, and it should grow as the practice grows. Most dentists forget this little detail. They start doing some marketing…

Case Acceptance

6 “Quick Fixes” for Low Production

Jan 13th, 2016

I want every day in your office to be a “good day” production-wise—and there’s no reason that shouldn’t be the case! The unpredictable rollercoaster of great production one day followed by an empty schedule the next day can be prevented if you have the right procedures in place in your office. You CAN be in control of your schedule day…

Team Management

Seven Steps to a Well-Trained Staff!

Nov 4th, 2015

Last updated on November 4th, 2025 at 05:55 pm Ever had any trouble training new staff? Wish it were easier? We’ve all experienced the frustration associated with training new people. And unfortunately for them (and for you), poor training protocols resulting in confused and non-performing employees can give you the false impression that you’ve hired the “wrong person.” The solution…

Marketing

Internal Marketing “Must-Do’s”

Aug 26th, 2015

Last updated on November 10th, 2025 at 05:06 pm What is internal marketing? By “internal marketing,” I mean those actions you can do within your practice or with your existing patient base to a) increase the number of referrals from your patients and b) get your existing patients into the practice for treatment. Internal marketing is normally the fastest way…

Hiring

Hiring Doesn’t have to Give You an Ulcer!

Aug 5th, 2015

Last updated on November 10th, 2025 at 05:21 pm “I wish I had a perfect staff…. I wish I had a perfect staff…. I wish I had a perfect staff….” How many times have you said (or wished) something like this? If you’re like any of your colleagues—I would bet quite a bit! Hiring can be a headache… you’re missing…

Marketing

What Does a PR Director Do In a Dental Office?

Oct 1st, 2014

Last updated on November 10th, 2025 at 05:30 pm For this week’s blog post, we are republishing a fantastic article from several years ago by MGE Consultant Dania Williams. We’ve received a ton of requests for this information recently, so we figured we’d put it up again for anyone who missed it. Enjoy! The majority of dentists I speak with…

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