Jeff Santone

29 Articles

Articles by Jeff

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How To Boost New Patient Appointment Rates

Jun 10th, 2026

Here’s something I’ve watched happen in practice after practice over the past 30-plus years. A new patient calls. They have questions: about insurance, about cost, about hours. The front desk… Read More…

Marketing

Before You Drop Insurance, You Need to Know This

May 20th, 2026

Let’s just be honest about what’s actually happening in dentistry right now. Dentists already know they’re getting ripped off by insurance companies. This is not some revolutionary realization anymore. They… Read More…

Case Acceptance

The 3 Killers of Case Acceptance (And Why Most Dentists Don’t Even See Them)

Apr 15th, 2026

If you ask most dentists what their case acceptance is, you’ll usually get a confident answer. “80%… maybe 90%.” It’s almost automatic. And to be fair, it’s not coming from… Read More…

Internet Marketing & Social Media

Why Dental Marketing Fails (And Why It’s Almost Never the Marketing)

Mar 25th, 2026

Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…

Marketing

The Revolving Door of Dentistry: A Silent Profit Killer Most Practices Ignore

Feb 4th, 2026

Most dental practice owners believe growth comes from one thing: more new patients. And while new patients matter, there’s a much bigger issue quietly draining profit in the background—one that rarely shows up on a P&L and almost never gets discussed. It’s patient attrition. Every year, most dental practices lose 30–40% of their patient base. The practice stays busy. The schedule looks…

Hiring

Why do Many Case Presentations FAIL?

Jul 9th, 2025

You present a treatment plan—maybe crowns, implants, or a full-mouth rehab—and the patient says, “Thanks, I’ll think about it.” They leave. Maybe they do what insurance covers. But the full case? It walks out the door. The treatment was clinically sound. Financing was available. You explained it clearly. So what went wrong? It wasn’t the cost. It was the time.…

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