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Teambuilding

Consulting versus Training

by Gregory A. Winteregg, DDS
Dec 29th, 2010
In the years prior to becoming an MGE client, I suffered from a number of not uncommon problems in my practice: inconsistent production—both for myself and the Hygiene Department, erratic new patient flow, getting the patient to do what they needed instead of just what the insurance covered, and just overall fulfillment as a private practicing dentist. So, I did…
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Marketing

What Makes Your Practice Special?

by MGE Marketing
Dec 14th, 2010
Ever heard the song, “You’re Nobody Until Somebody Loves You”? Well, in the exceedingly competitive dental market, you’re nobody until somebody recognizes you. With more than 160,000 dentists in the U.S., even smaller communities have plenty of dentists and I bet there’s one right across the road from you, or even in the same building you’re in. With similar clinical…
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Hygiene & Recall

Reactivating Your Patient Base

by Jeffrey M. Blumberg
Nov 29th, 2010
What is an “active patient”? Depending on who you ask, it can be any patient who’s been in for some kind of service in the past year or two. From my experience, it’s normally defined as a patient who’s been in within the last two years. OK then. How would you define an “inactive patient”? Using the criteria above, this…
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Marketing

Are You Getting Your Money’s Worth with Your Website?

by MGE Marketing
Sep 15th, 2010
From time to time newer clients will ask me to look at their website to find out why it’s not “working” (i.e., driving many new patients into their practice). While the reasons behind this problem may vary (i.e., little to no traffic or plenty of traffic but very few new patients), there is a common denominator: these doctors have paid…
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