This week’s blog post comes from MGE client, seminar speaker and Power Program graduate, Dr. Bruce Smoler. Using the practice management information from the MGE Program, Dr. Smoler has tripled his production and collections, and transformed his practice into a tremendously efficient fee-for-service office. The Problem: Phone calls were coming in and we were not converting these calls as well…
This article is from the Ask Sabri Column, where dental clients and readers can ask questions to our Deputy COO, Sabri Blumberg, about their dental practice. In this issue, Sabri gives her advice regarding the price shopper and how you can turn them into new patients. Have your own question? Submit your question to sabrib@mgeonline.com Q: Any advice on “price…
What is the first impression that new patients (or potential new patients) get from your office? Good? Bad? Indifferent? The answer to this question can have a major effect on: Whether or not they actually make it into the office for their appointment If they come back to the office for treatment and/or hygiene, and Refer their friends and family.…
Q: I’m spending a lot on new patient marketing, but haven’t seen much in the way of results. Should I stop? A: No results (or poor results) from marketing is normally caused by one of two things: A) your marketing is ineffective (i.e. nobody is responding to it), or B) your marketing is effective (i.e., people are calling the office)…
As the Marketing Director for MGE, I’ve combed through a LOT (stress on the word “lot”) of dental office websites. If anything, this experience has given me a unique perspective on the “dos” and “don’ts” for a dental office trying to create a positive (and productive) online presence. And with that said, the #1 problem I find with dentists’ websites is…
Q: I’ve made it a point this year to focus on getting more new patients. I started marketing a few months ago (mainly mailings and some online) but haven’t seen much in the way of results yet. Any advice? A. I feel your pain. There’s nothing more frustrating than spending money and failing to see the expected return! First off,…
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