Have you ever heard the term “boiling a frog?” Yeah, I know. It’s a little gross. But it’s particularly applicable to what’s happening right now with overhead and profitability in dentistry. The metaphor is simple: If you drop a frog into boiling water, it jumps out immediately. But if you put it in cool water and slowly heat it up,…
Last updated on November 12th, 2025 at 01:34 pm What should you be charging for your services? It’s a question we ask ourselves at a number of points in our career. And when it comes to how much you should charge, what “percentile” you should be in, etc. it’s one of those things that don’t have an exact “this is…
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