Last updated on November 3rd, 2025 at 04:40 pm Q: My marketing isn’t working! We’ve tried a few different types of marketing, but we’re not seeing enough new patients from them. A: Thank you for the question! And this is a common problem. In most cases, when this happens, our instinctual reaction is: “The marketing company I hired isn’t doing…
Last updated on November 13th, 2025 at 02:02 pm Marketing is a constantly evolving subject, and this is reflected in the dental industry over the decades. 30+ years ago, many dentists didn’t even consider that they should engage in marketing at all. They’d put up a sign and be involved in the community, and that was about it. Then in…
Last updated on November 12th, 2025 at 12:47 am There’s no shortage of options with online marketing: Google ads, social media, search engine optimization, email marketing…the list goes on. Add to this that different online marketing companies offer different services and tell you different things. The number of options you have can quickly become confusing—if not overwhelming! It might make…
Last updated on November 13th, 2025 at 07:43 pm More and more dentists these days are advertising online—especially with Google Adwords. Of course, there are other forms of online advertising, and some of them can work quite well, but for this post we’ll focus on Google. If you haven’t used pay-per-click or want to know more about it, check out…
Last updated on November 17th, 2025 at 08:24 pm Our last few posts have been all about internet marketing. In other words—how can you use the Internet to get more new patients? Continuing with that theme, in this week’s post, we’re looking at paid online new patient advertising. Specifically: Is it worthwhile? And, How you can go about doing it.…
Last updated on November 5th, 2025 at 01:19 am Last week we focused on the basics of using social media to market your dental practice to both new and current patients. This article covers the fundamentals of how to drive traffic to your website using Search Engine Optimization (SEO). The Internet grows every day! With more websites, blogs, videos, and…
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