Practice Management
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Aug 27th, 2014
Dental Staff Management: When to Train Staff & How to Monitor Staff Production When You’re Busy with Patients Q: Any suggestions on when to do staff training? Time for staff training should be worked into your office schedule on a weekly basis, usually just before or after normal production hours. The length of time that you dedicate to staff training…
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Marketing
Non-Traditional Dental Marketing: Get More New Patients with Community PR Events!
Aug 20th, 2014
Before we get into the non-traditional dental marketing, the bulk of dental marketing fits within a relatively limited scope: The internet (website, pay-per-click, social media, email marketing, etc.) Direct mail (postcards, newsletters, and so on) Internal marketing The liability associated with this is easy to see: the more people take the same road—the more clogged (full of traffic) that road…
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Marketing
The Ingredients of a Successful Postcard
Aug 6th, 2014
In an era where the internet has become a primary marketing medium for many, some have the idea that direct-mail marketing campaigns are “old-school” and less than workable. While it is true that a well-rounded digital campaign is a must, it by no means rules out print marketing as a major form of dental office marketing. Many dentists still see…
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