When I started in the industry 25 years ago, it was generally considered “taboo” or “unbecoming” for a dentist to market their practice. Well, as all things do, times have changed. Now, dentists, by and large, have come to terms with the reality of the business side of dentistry and it’s rare to find a doctor who hasn’t at least…
The subject matter of this article flies in the teeth of almost everything we (dentists) have been taught about “sales” or “selling.” Some may find that this article makes sense…or find some of the notions in it praiseworthy. Others might get upset or offended. Whatever your reaction, I can assure you, if anything, that this article is truthful and backed…
These last four years I’ve traveled across the Continental US presenting seminars to my peers and their staff. All in all, these “road trips” provided the opportunity to meet and/or lecture to close to 4,000 dentists (about 2.5% of the profession). While frequent travel can be taxing, I don’t think that anything short of this would have given me the…
Last updated on November 12th, 2025 at 02:12 pm As a practice grows, personnel must grow with it, and teambuilding can really make or break an office’s expansion. Many practice owners, by putting new employees on the job without proper training and apprenticing, can set themselves up for a loss in this regard. I’ve seen it happen too many times…
Last updated on November 10th, 2025 at 07:50 pm A couple of weeks ago we delivered our “Overhead and Profitability” seminar here at MGE. Over the course of the weekend, some of the stories I heard from clients got me thinking about another angle on all of this overhead business. I’ve written quite a bit on this subject (and while articles on…
Last updated on November 12th, 2025 at 12:31 am A while back I was in Sacramento, CA with Dr. Winteregg to deliver the MGE Effective Case Acceptance Seminar. In speaking with a few of the doctors in attendance, I noticed something that seems to be a bit of a trend in dental practices all over the country: friction between the…
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