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Marketing

Your Marketing Budget Should Grow with Your Practice!

Jul 30th, 2014
When I started in the industry 25 years ago, it was generally considered “taboo” or “unbecoming” for a dentist to market their practice. Well, as all things do, times have changed. Now, dentists, by and large, have come to terms with the reality of the business side of dentistry and it’s rare to find a doctor who hasn’t at least…
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Featured image for “Why MUST Doctors be Able to Sell Dentistry?”

Case Acceptance

Why MUST Doctors be Able to Sell Dentistry?

The subject matter of this article flies in the teeth of almost everything we (dentists) have been taught about “sales” or “selling.” Some may find that this article makes sense…or find some of the notions in it praiseworthy. Others might get upset or offended. Whatever your reaction, I can assure you, if anything, that this article is truthful and backed…
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Practice Management

Front Office vs. Back Office

Aug 18th, 2011
Last updated on November 12th, 2025 at 12:31 am A while back I was in Sacramento, CA with Dr. Winteregg to deliver the MGE Effective Case Acceptance Seminar. In speaking with a few of the doctors in attendance, I noticed something that seems to be a bit of a trend in dental practices all over the country: friction between the…
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