The subject matter of this article flies in the teeth of almost everything we (dentists) have been taught about “sales” or “selling.” Some may find that this article makes sense…or find some of the notions in it praiseworthy. Others might get upset or offended. Whatever your reaction, I can assure you, if anything, that this article is truthful and backed…
The subject of finance, or money in general, tends to create quite a reaction in people. People “worry” about it, marriages run into trouble for lack of it and wars are started and fought over it. You’ve probably experienced this “odd reaction” firsthand when presenting treatment to patients. “Mrs. Jones” might be the nicest person in the world during the…
Last updated on November 6th, 2025 at 06:48 pm You would be hard pressed to find a dentist that would not want to increase his collections without an appreciable increase in overhead. After all, if you are paying your bills now and were to increase your collections by $10,000 to $20,000 per month without much of an increase in overhead—that…
Last updated on November 5th, 2025 at 02:47 pm (This article is part three in a series of three articles covering New Patient Acquisition. For Part I, click here. For Part II, click here.) In Part II of this series, we focused on New Patient Management. I’ll wrap up this week with a look at “Service.” Everything we’ve covered to…
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