How much marketing do you do to your existing patient base? You know – patients of record? If you’re the average practice? Little to none. Maybe you send out a back-to-school mailer. Or a “use it or lose it” letter in November about insurance benefits. But, other than that? Most marketing in dentistry is aimed at new patients. Which believe…
There have been several very important and impactful changes to the “normal” in the hiring and staffing world today. Many of these changes have happened over the past 5 years slowly and you may have missed them and find yourself facing difficulties because of them. I wanted to write this article to help you identify them, but more importantly, so you can adjust and hopefully rid yourself of any of these problems if you…
Improper scheduling does not just make the day feel hectic. It can cut into revenue, raise stress levels, and make it harder to hit daily production targets. On the other hand, a well-run schedule helps the doctor and team move smoothly, serve patients well, and produce consistently without the chaos. Below are two core scheduling problems that quietly hold practices…
Have you ever heard the term “boiling a frog?” Yeah, I know. It’s a little gross. But it’s particularly applicable to what’s happening right now with overhead and profitability in dentistry. The metaphor is simple: If you drop a frog into boiling water, it jumps out immediately. But if you put it in cool water and slowly heat it up,…
What are your thoughts on cross training your team? Is it worth it? Good idea? Bad one? This is a subject I’ve been regularly asked about throughout my career. And my answer is always the same: Cross-training can be a great idea when you do it right, or a really horrible idea that negates all sense of accountability in your…
Most dental practice owners believe growth comes from one thing: more new patients. And while new patients matter, there’s a much bigger issue quietly draining profit in the background—one that rarely shows up on a P&L and almost never gets discussed. It’s patient attrition. Every year, most dental practices lose 30–40% of their patient base. The practice stays busy. The schedule looks…
If you’re ready to reduce stress, improve production, and build a team that works with clarity and purpose, schedule a consultation with MGE today. Discover which training path fits your goals and take the first step toward organized, predictable growth.