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Case Acceptance

Why the Customer Isn’t Always Right

by Gregory A. Winteregg, DDS
Jan 26th, 2011
Last updated on November 10th, 2025 at 04:01 pm “The customer is always right.” For years we have heard this phrase from all different industries. It often carries with it the idea that it is an unalterable guideline that must be followed to be a success in business. After all, that’s how you get the sale, right? There’s actually a…
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Teambuilding

Consulting versus Training

by Gregory A. Winteregg, DDS
Dec 29th, 2010
In the years prior to becoming an MGE client, I suffered from a number of not uncommon problems in my practice: inconsistent production—both for myself and the Hygiene Department, erratic new patient flow, getting the patient to do what they needed instead of just what the insurance covered, and just overall fulfillment as a private practicing dentist. So, I did…
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Marketing

What Makes Your Practice Special?

by MGE Marketing
Dec 14th, 2010
Last updated on November 5th, 2025 at 12:15 pm Ever heard the song, “You’re Nobody Until Somebody Loves You”? Well, in the exceedingly competitive dental market, you’re nobody until somebody recognizes you. With more than 160,000 dentists in the U.S., even smaller communities have plenty of dentists and I bet there’s one right across the road from you, or even…
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Hygiene & Recall

Reactivating Your Patient Base

by Jeffrey M. Blumberg
Nov 29th, 2010
Last updated on November 6th, 2025 at 07:09 pm What is an “active patient”? Depending on who you ask, it can be any patient who’s been in for some kind of service in the past year or two. From my experience, it’s normally defined as a patient who’s been in within the last two years. OK then. How would you…
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