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Getting New Patients in the Door

by Laura Hatch M.S.
Sep 21st, 2011
For this week’s webletter, we have the privilege of offering the article “Getting New Patients in the Door” by MGE client Laura Hatch, M.S., Office Manager of Hatch Dental. Laura Hatch is the founder and CEO of Front Office Rocks, the leader in web-based front office training for dental practices. Front Office Rocks was founded when Laura recognized a desire…
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Practice Management

Front Office vs. Back Office

by Michael Menkhaus
Aug 18th, 2011
A while back I was in Sacramento, CA with Dr. Winteregg to deliver the MGE Effective Case Acceptance Seminar. In speaking with a few of the doctors in attendance, I noticed something that seems to be a bit of a trend in dental practices all over the country: friction between the front office and the back office. It is important…
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Case Acceptance

What Should a Treatment Coordinator Do?

by Sabri Blumberg
Aug 4th, 2011
“As a practice expands and begins hiring a full complement of staff, I’ll find at times that there’s a confusion between the duties of a treatment coordinator and a financial coordinator. A number of practices tend not to differentiate between the two when they are actually entirely different positions.” Now, before I get into the differences between the two, I…
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Case Acceptance

Should the Doctor Discuss Fees?

by Gregory A. Winteregg, DDS
Jul 28th, 2011
I’m often asked this question when training doctors on how to improve case acceptance. If you have ever asked a consultant or colleague this question before, the answer would depend on who you talk to. As a rule, most consultant types suggest that the doctor does not talk about money. Prior to becoming an MGE client, I had a consultant…
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Marketing

What Does a PR Director Do in a Dental Office? (Part I)

by Dania Williams
Jul 13th, 2011
The majority of dentists I speak with are of the opinion that Public Relations (PR) Directors are only for extremely large dental offices. They simply don’t see how a PR Director would be useful or worth the expense in an average-sized office. A good PR Director, however, can be very worthwhile for any size of practice. This becomes evident when…
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