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Featured image for “What Does a PR Director Do in a Dental Office? (Part I)”

Marketing

What Does a PR Director Do in a Dental Office? (Part I)

by Dania Williams
Jul 13th, 2011
Last updated on November 5th, 2025 at 11:16 am The majority of dentists I speak with are of the opinion that Public Relations (PR) Directors are only for extremely large dental offices. They simply don’t see how a PR Director would be useful or worth the expense in an average-sized office. A good PR Director, however, can be very worthwhile…
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Marketing

The Most Neglected Source of New Patients

by MGE Marketing
Jun 7th, 2011
How many charts do you have at your practice? 1500? 2000? 3000? Imagine if every month you could get 10% of your entire patient base to refer a friend. And then these new patients also bring in a friend of their own, and so on. In a few years you’d have thousands and thousands of patients. Many dentists drive themselves crazy…
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Featured image for “Decision Making as a Practice Owner”

Practice Management

Decision Making as a Practice Owner

by Michael Menkhaus
Jun 1st, 2011
Recently I was in the Los Angeles area to deliver one of the free 1-day seminars we offer around the country, the Real Solution to Cancellations and No-Shows Seminar to a variety of business owners (dentists) in that area. A couple of things I observed there got me thinking: Many dentists don’t realize that when they decided to open their…
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Case Acceptance

About Cancellations & No-Shows

by Gregory A. Winteregg, DDS
May 25th, 2011
Up until I became an MGE client originally in 1992, I had my share of cancellations and no-shows or “failed” appointments. And probably just like you, I often wondered what was really behind them. My frustration level on the subject would vary depending on the amount of time that was left open – one missed hygiene exam did not produce…
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Marketing

How to Avoid Dental Marketing Scams

by MGE Marketing
May 18th, 2011
We can all agree that having a website for your dental practice is very important, but what many dentists don’t realize is that the design and content on that site is as important as having an online presence. Unfortunately, many dental websites out there are entirely too similar, blending into the background . . . both for patients and the…
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Marketing

Groupon – Friend or Foe?

by MGE Marketing
May 10th, 2011
Last updated on November 10th, 2025 at 06:34 pm The world of marketing is anything but boring and there’s always someone out there who thinks up new ideas to get people to buy products. Take Groupon, a deal-of-the-day website that started out in Chicago just several years ago and has exploded into an international $1.3 billion operation. What’s Groupon? Well,…
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