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Marketing

This is What Patients REALLY Want

by MGE Marketing
Nov 16th, 2011
When a Texas dentist surveyed 16,000 dental patients across the country and asked them what they want the most—which affected how they choose their dentist—the answers were surprising, most of all because they had to do with internal marketing. (See Inside Dentistry, Oct 2009, Volume 5, Issue 9). The survey showed that, whatever you say on your postcards or websites,…
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Marketing

What Does a PR Director Do? (Part II)

by Dania Williams
Nov 2nd, 2011
After writing my previous article, “What Does a PR Director Do in a Dental Office?” I received a flood of requests for further information regarding integrating a PR Director and the MGE PR Director Training Package, so I am writing this follow-up article to address some of these questions. If you haven’t read Part I yet, you can click the…
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About MGE

12 Fast Facts About MGE

by Gregory A. Winteregg, DDS
Oct 19th, 2011
Every newspaper we publish includes a number of MGE client success stories. If you’ve had a chance to read any of these, you may have wondered anything from, “Is this real?” to “How did they do this?” or maybe “How can I do this?” Describing exactly what MGE does in one sentence can be difficult. And while the statements, “We’re…
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Marketing

TV Advertising – Is It Worth It?

by MGE Marketing
Oct 8th, 2011
Clients regularly ask me about TV advertising as a means of driving more new patients to their practice. Some have told me that “the competition” has been doing it successfully, so, naturally, they want a piece of the action. But is TV really worth the money you will put into it? Let’s examine this for a moment. For one, I’m…
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