Overhead and Profitability

Understand where your money is going and how to improve margins. Learn practical ways to control overhead and increase profitability without sacrificing quality.

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The Hidden Cost of Cancellations—and How to Prevent Them

by Jeff Santone

Dec 11th, 2024

Let’s face it: managing your schedule can feel like a never-ending battle. Last-minute cancellations and no-shows create gaps that disrupt your day, frustrate your team, and ultimately hit your bottom line. But here’s the good news—you don’t have to accept it as “just the way things are.” With a proactive approach, you can reduce cancellations, increase patient commitment, and protect…

Case Acceptance

Selling Dentistry: How to Keep It Fun and Effective

by Dennis Dezelic

Dec 4th, 2024

Selling Dentistry: How to Keep It Fun and Effective Have you ever felt like selling is something to dread? A chore at best, or worse—a battle? You’re not alone. Many dentists I’ve spoken to share a common apprehension about discussing treatment costs with patients. In fact, some even adopt the mindset that a “good sale” is one where “both parties…

Marketing

Why Your Marketing Isn’t Working – A Guide to Solving Your New Patient Problem

by Jeffrey M. Blumberg

Nov 26th, 2024

Last updated on November 17th, 2025 at 03:03 pm You’re doing everything you’re supposed to—Google and Facebook Ads, postcards, asking for referrals, and you have a beautiful sign that thousands of people pass every day. But… despite all the money you’re throwing at it, your new patient numbers are still, well, TERRIBLE. “Frustrated” doesn’t even begin to describe how you…

Case Acceptance

The Critical Step to Dropping Insurance: Doing the Hard Work of Analytics

by Jeff Santone

Nov 20th, 2024

If you’re a dentist, chances are you’ve thought about breaking free from insurance companies. The endless write-offs, the limitations on treatment, the constant headaches—it’s no wonder so many dentists are eager to ditch insurance plans and transition to a fee-for-service (FFS) model. But here’s the hard truth: while many dentists say they want to drop insurance. Most aren’t willing to…

Overhead and Profitability

Managing Payroll: How to Optimize Your Practice’s Overhead

by Jeffrey M. Blumberg

Oct 30th, 2024

Have you ever felt that your payroll is eating up too much of your revenue? Well, you’re not alone. But how high is too high and what should it be? What Should Payroll Look Like? I’ll cut to the chase. For U.S. dental practices, your payroll percentage, including employer payroll taxes—should ideally not exceed 22.5% of revenue. Now—important note: This…

Marketing

Dental Marketing: Stop Wasting Money!

by Jeffrey M. Blumberg

Oct 23rd, 2024

Last updated on November 17th, 2025 at 05:59 pm How many ways can you think of to market a dental practice? The average dentist could likely list at least 10 different ideas that might bring in new patients, improve treatment acceptance, or boost patient retention. But here’s the big question: Which of these strategies should you ACTUALLY utilize? The simple…

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Overhead and Profitability

The Hidden Cost of Cancellations—and How to Prevent Them

Selling Dentistry: How to Keep It Fun and Effective

Why Your Marketing Isn’t Working – A Guide to Solving Your New Patient Problem

The Critical Step to Dropping Insurance: Doing the Hard Work of Analytics

Managing Payroll: How to Optimize Your Practice’s Overhead

Dental Marketing: Stop Wasting Money!

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