How much marketing do you do to your existing patient base? You know – patients of record? If you’re the average practice? Little to none. Maybe you send out a back-to-school mailer. Or a “use it or lose it” letter in November about insurance benefits. But, other than that? Most marketing in dentistry is aimed at new patients. Which believe…
Last updated on November 4th, 2025 at 03:50 pm Welcome to the latest edition of “Ask Sabri” where MGE’s D/COO answers practice management and practice production questions from all over the US and Canada. Both questions today concern reaching out to your patients to get them back into the practice for hygiene or treatment. Q: How important is it to…
Last updated on November 4th, 2025 at 05:58 pm I’m always amazed when I hear a dentist refer to a “bad month” as if it’s some type of natural phenomenon. Dental practice production was low and there’s nothing that could have been done about it…nor any good explanation of why it was a bad month. As if production numbers are…
Last updated on November 10th, 2025 at 05:06 pm What is internal marketing? By “internal marketing,” I mean those actions you can do within your practice or with your existing patient base to a) increase the number of referrals from your patients and b) get your existing patients into the practice for treatment. Internal marketing is normally the fastest way…
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