How much marketing do you do to your existing patient base? You know – patients of record? If you’re the average practice? Little to none. Maybe you send out a back-to-school mailer. Or a “use it or lose it” letter in November about insurance benefits. But, other than that? Most marketing in dentistry is aimed at new patients. Which believe…
Last updated on November 4th, 2025 at 03:50 pm Welcome to the latest edition of “Ask Sabri” where MGE’s D/COO answers practice management and practice production questions from all over the US and Canada. Both questions today concern reaching out to your patients to get them back into the practice for hygiene or treatment. Q: How important is it to…
Last updated on November 11th, 2025 at 07:59 pm How much should you be spending on marketing? Before getting into the exact numbers, the first thing I want to say is that your marketing budget should be a percentage of collections, and it should grow as the practice grows. Most dentists forget this little detail. They start doing some marketing…
Last updated on November 4th, 2025 at 06:52 pm Q: Over time, I’ve added several new services to my practice, including Invisalign and implants, but I’m not doing as many cases as I’d hoped. Any ideas? Great question! And I know this can be frustrating. You have a new skill-set, you can do wonderful things for your patients and really…
Last updated on November 11th, 2025 at 06:16 pm One of the most overlooked (and underrated) activities in any dental office is contact and/or marketing to your patient base. We all hear about “patient retention” as a “hot button word” in the industry. But it really is as big of a deal as it’s made out to be. Actually bigger.…
Last updated on November 13th, 2025 at 04:00 pm We all want more new patients. More new patients = growing practice = more potential production and so on, right? So we spend a few bucks on marketing to get the phone to ring. And then we run into a snag: The new patients coming in don’t accept treatment or follow…
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