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Featured image for “Are You Spending Too Much (or Too Little) on Marketing?”

Marketing

Are You Spending Too Much (or Too Little) on Marketing?

Jun 28th, 2017
Last updated on November 11th, 2025 at 07:59 pm How much should you be spending on marketing? Before getting into the exact numbers, the first thing I want to say is that your marketing budget should be a percentage of collections, and it should grow as the practice grows. Most dentists forget this little detail. They start doing some marketing…
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Featured image for “8 Guidelines for Emailing your Patient Base”

Hygiene & Recall

8 Guidelines for Emailing your Patient Base

Nov 23rd, 2016
Last updated on November 11th, 2025 at 06:16 pm One of the most overlooked (and underrated) activities in any dental office is contact and/or marketing to your patient base. We all hear about “patient retention” as a “hot button word” in the industry. But it really is as big of a deal as it’s made out to be. Actually bigger.…
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