How much marketing do you do to your existing patient base? You know – patients of record? If you’re the average practice? Little to none. Maybe you send out a back-to-school mailer. Or a “use it or lose it” letter in November about insurance benefits. But, other than that? Most marketing in dentistry is aimed at new patients. Which believe…
Last updated on November 12th, 2025 at 03:45 pm Several states have begun Phase 1 of reopening—meaning that dental offices are allowed to resume elective procedures—with many other states and a few Canadian provinces looking to reopen soon as well. With the proverbial “rubber about to hit the road,” you need a plan in place to ensure that when you…
Last updated on November 4th, 2025 at 03:50 pm Welcome to the latest edition of “Ask Sabri” where MGE’s D/COO answers practice management and practice production questions from all over the US and Canada. Both questions today concern reaching out to your patients to get them back into the practice for hygiene or treatment. Q: How important is it to…
To start things off, I have a question for you: What would you think of a restaurant where only 10 or 20% of the people ever go back? You’d think that it isn’t a very good restaurant or something must be wrong with the food, right? A good restaurant or successful business makes people want to come back or continue…
Last updated on November 11th, 2025 at 06:16 pm One of the most overlooked (and underrated) activities in any dental office is contact and/or marketing to your patient base. We all hear about “patient retention” as a “hot button word” in the industry. But it really is as big of a deal as it’s made out to be. Actually bigger.…
Should you hire a full-time person to manage your schedule? (i.e. What people might call a “Schedule Coordinator” or “Scheduler”)? Well, it depends. Traditionally speaking, administrative staff in a dental office have been given the title of “Front Desk” (named after furniture…not so good), or “receptionist”(…better title). And in the real world, the person answering the phone (the receptionist) is…
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