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Why Dental Marketing Fails (And Why It’s Almost Never the Marketing)

Mar 25th, 2026

Dental marketing has a terrible reputation. Ask most dentists about it and you’ll hear frustration, skepticism, and a long list of things they’ve already tried: billboards, radio, postcards, Google ads, social media. Money spent, effort made, and very little to show for it. The conclusion is almost always the same: “Marketing doesn’t work.” But that conclusion is usually wrong. Marketing…

Customer Service

How to Turn a Dental “Price Shopper” into a “Keeper”

by Sabri Blumberg

Nov 21st, 2017

This article is from the Ask Sabri Column, where dental clients and readers can ask questions to our Deputy COO, Sabri Blumberg, about their dental practice. In this issue, Sabri gives her advice regarding the price shopper and how you can turn them into new patients. Have your own question? Submit your question to sabrib@mgeonline.com Q: Any advice on “price…

New Patients

New Patient Scheduling & Confirmation Ideas: Let’s Make Sure They SHOW UP!

by Chris Menkhaus

Aug 17th, 2017

In conversations with dentists and/or their office managers, it’s not uncommon for me to hear something like this regarding new patient scheduling: We did some new patient marketing, got a lot of phone calls and appointments…but hardly any of them showed up! The usual “culprit” behind this abysmal no-show rate: the marketing And the general assumption? “The Marketing” is attracting…

Marketing

Five Ways to Get More New Patients!

by Gregory A. Winteregg, DDS

Sep 10th, 2014

Let’s start off fast: I want to give you what I’ve found to be the top five things that you can implement internally right away to get more new dental patients. I could actually write an article about each one. But I’ll tell you what I’m most interested in: go over these points in your next staff meeting and, with…

New Patients

New Patient Acquisition, Part II

by Jeffrey M. Blumberg

Mar 17th, 2010

(This article is part two in a series of three articles covering New Patient Acquisition. For Part I, click here.) In Part I, we covered the three components of New Patient Acquisition (Marketing, New Patient Management and Service) with a focus on Marketing. In this week’s article, we’ll dive into the second component—New Patient Management. New Patient Management The term…

Marketing

New Patient Acquisition, Part I

by Jeffrey M. Blumberg

Mar 10th, 2010

When the average dentist wants more new patients, he or she normally thinks the solution lies in some form of marketing—internal, external or both. It is merely a component part. You could say that marketing or promotion is the spark that lights the fire. Or, the fuel in the fuel tank of a car—but it is not the car itself!…

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