Chris Menkhaus

38 Articles

Articles by Chris

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Not Getting Enough New Patient Referrals? Here’s Why.

Feb 17th, 2016

A question I get a lot (and for good reason) is, “How do I get more new patients?” And while many factors play into this, I would have to say that the easiest (and cheapest) way to get more high-quality new patients is…get ready for it, it’s a no-brainer: getting your patients to refer their friends and family! So, whenever…

Overhead and Profitability

Production: How to Make Every Month a “Good Month”

Oct 7th, 2015

I’m always amazed when I hear a dentist refer to a “bad month” as if it’s some type of natural phenomenon. Dental practice production was low and there’s nothing that could have been done about it…nor any good explanation of why it was a bad month. As if production numbers are just a matter of fate and not something that…

Case Acceptance

The Secret to Patient Compliance

Sep 2nd, 2015

What are the most stressful aspects of running a dental practice? If you’re the average dentist, at least two of these points would be: Schedule problems—i.e., patients scheduled all over the place at random times, working through lunch, cancellations, no-shows, etc. and Treatment plan acceptance—patients not accepting their treatment plans altogether or only doing what their insurance will cover. Ultimately,…

Practice Management

A “Full” Schedule is Not Always a Productive Schedule

Aug 12th, 2015

What is an ideal schedule? Is it being fully booked out for a period of days, weeks or months? (yikes). Not really. Ideally, your schedule would feature productive appointments accompanied by opportunities to present treatment (thereby creating more productive appointments)! Time to do both of those two things is more important than filling up a chair just for the sake…

Case Acceptance

Translating Hygiene into Valuable Doctor Production

Jun 3rd, 2015

What’s the REAL value of a hygiene department? I think a lot of dentists underestimate the value of hygiene—because they think it’s just the value of what the hygienist produces. $120 for a cleaning, or whatever the rate is, isn’t highly profitable compared to the doctor’s production. This leads some doctors to think it’s not cost-effective to build a big…

Marketing

Why Most Dentists Are "Missing the Boat" With Their Marketing.

Jul 2nd, 2014

Traditionally, dental marketing has one target: new patients. While this is of course needful, limiting themselves to this single objective is where the majority of dentists miss the marketing “boat.” With all of their marketing resources stretched in an effort to bring new people in, patients of record get nothing more than recall reminders or (if they’re lucky) an occasional…

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