Normally, I answer multiple questions in my posts, but after looking at a recent question I received regarding hygiene profitability, I realized that it was worthy of an article all to itself. So, here you go! Q: How can I make my hygiene department more profitable? Many dentists think that between hygiene fee structures and hygienist salaries, the hygiene department…
Q: How should I present implant cases as opposed to a smaller treatment plan? Presenting an implant case is ultimately not any different than presenting any other larger treatment plan. The primary difference between a small versus large treatment plan is the amount of time you allocate for the presentation. How much time you need when scheduling treatment presentations is…
More and more dentists these days are advertising online—especially with Google Adwords. Of course, there are other forms of online advertising, and some of them can work quite well, but for this post we’ll focus on Google. If you haven’t used pay-per-click or want to know more about it, check out this video (from Google) for a brief overview. Now,…
Are we there yet? I began asking myself this question about two articles ago! And if you’ve been following along with my posts, you may have been asking the same thing. The answer: yes! This post (Part VIII) is the final installment in this eight-part series about how to fix new patient problems. You can find these earlier issues here:…
After six (and now seven) articles on the subject; are you sick of hearing about how to fix new patient problems yet? On a serious note though, if you’ve stuck with me for the last six articles—I hope you’ve found them helpful. You can find these earlier issues here: Part I, Part II, Part III, Part IV, Part V and…
“What should I do?” New patients are inadequate or have dropped off. You need to solve this problem FAST before it begins to affect the office. So, you ask yourself the above question. And that very question is what brought me to writing this series of articles! Beginning with the idea that I was writing a one or two part…
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