Last updated on November 14th, 2025 at 05:12 pm Welcome back! This article is the fourth and final piece in a four part series. If you haven’t read the previous ones yet, click here to check them out: Part I, Part II and Part III. RULE 8. OBJECTIONS: Know how to address them. Patients are going to raise any number…
Last updated on November 14th, 2025 at 05:02 pm Welcome back! This article is the third in a four part series. To see the previous articles click here: Part I or Part II Now we’ll continue on with my next rule for presenting big cases: Rule 5: Treatment Options: How to present them so your patient understands (and picks what’s…
Last updated on November 13th, 2025 at 06:11 pm Welcome back everyone! This week’s post is part 2 of a four-part series on “Ten Rules for Presenting BIG Cases”. If you missed last week’s blog post, here’s Part I, where I covered the first two rules. Now we’ll discuss rules 3 and 4… Rule 3: The Exam—Don’t Scare the Patient…
Last updated on November 4th, 2025 at 05:43 pm Think back to the last “big” case you presented. Did the patient move ahead with it? And by that I mean all of it—rather than doing it “piece by piece,” or just “what insurance covered”? How about the one before that? Depending on your success (or lack thereof) on this subject,…
Last updated on November 13th, 2025 at 01:35 pm Q: A couple of staff quit and are badmouthing me in the community. Is there something I can do about it? While reasons can vary, many people will badmouth like this when there is an unhandled upset about something. Now, there are usually signals that this upset exists before they quit…
Last updated on November 4th, 2025 at 05:49 pm Q: I’m spending a lot on new patient marketing, but haven’t seen much in the way of results. Should I stop? A: No results (or poor results) from marketing is normally caused by one of two things: A) your marketing is ineffective (i.e. nobody is responding to it), or B) your…
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